Even with a convincing promotional strategy and an impeccable bidding methodology to boost conversions, your Google Ads campaign may not deliver the desired outcomes. And this is where Google Seller Rating comes into the picture. Having a Google Seller Rating might be the elusive key to getting an increased CTR, discovering progressively qualified leads, and at last making more deals.
In layman terms, Google Seller Rating is a Google Adwords extension that demonstrates your brand’s average star rating next to your promotions. Your Seller Rating depends on information gathered from consumer reviews.
Having a solid Seller Rating tells customers you have an established reputation based on good client experiences and excellent services. That, for obvious reasons, has a significant impact on the results of your marketing endeavors. The seller rating is directly proportional to the increase in your site’s CTR. The moment your business experiences a higher CTR, it is bound to witness new levels of growth in terms of revenue and expansion. If stats are to be believed, then businesses with 5-star ratings have seen an overall annual growth of more than 10%.
All together for your store’s Google star rating to appear by your promotions, you have to meet the accompanying criteria:
- Your business must have at any rate 150 authorized site reviews for every nation gathered in a year and a composite rating of more than 3.5 stars.
- Your campaign type ought to be “Search Network with Display Select,” or “Search Network Only.”
- Having a Google Merchant Account has an added benefit as your Seller Ratings automatically show up in Google Shopping.
Seller ratings Google ads are an automated augmentation. However, they possibly show up when a business has 150 different reviews and a rating of in any event 3.5 stars. Google gains these reviews from various references, including its client review sources.
Google Customer Reviews is a free administration that gathers post-buy remarks for web-based business organizations. To set it up for your business, basically sign up for Merchant Center with Google, at that point, select in for Google Customer Reviews.
Non-web based business organizations can utilize a Google Website Satisfaction Survey, which is likewise free. Though, it is constrained in the inquiries you can pose to except if you’re willing to move up to a paid arrangement. Reviews are likewise pulled from some outside sources, including but not restricted to Trustpilot, StellaService & Yotpo.
Consider your budget and business needs
In any case, third-party sites can sometimes end up being the costlier option. Some websites even ask their clients to pay upfront, which may not suit the emerging business ventures. With regards to picking a strategy for star ratings, go with the option that bodes well for your volume of offers or customers. A pricier arrangement will generally be suitable for a business that anticipates more than 1000 reviews per year.
As you begin getting these reviews from a third party source, you will most likely outperform the goal of 150 Seller Rating that Google requires (that your surveys need remarks, not merely the star appraisals). In the past, many stores, and brands have hit the necessary measure of reviews only to find out that Google still has not indexed them. No need to fret in such a scenario. There is a slack period between the time you get the reviews and when Google eventually files them. If you have set up your information feed from the free outsider review site, in the long run, Google will record the audits. Remember, patience is a virtue.
Picking the right third-party review site
To effectively pull in more clients, it’s essential you choose the correct third-party review source for your business.
A top review supplier will guarantee that reviews are effectively gathered and that all the right data is imparted to Google.
When you begin conversing with these organizations, they are continually going to state that their item is superior to the rest. Everything comes down to you getting the stars on your Adwords advertisements. Some will enable you to connect with your past clients and approach them for surveys. Others will even ask you to pay for that option. One of the prime ways of gaining authentic reviews for your company is to get in touch with past clients. You can do that by sending a link for posting a review.
A few review sites fix a price based on what number of month to month orders you procure or the number of email invitations. What’s more, still, different review websites mince various components together into the price quote, making it difficult to determine the cost of each feature individually.
It is imperative to avoid distractions in the form of upsells used by third-party sources to make them presumably unique and take advantage of your inexperience. So, here are a few things to make sure before you make up your mind about a specific third party review source:
- The source should be authorized by Google itself
- The majority of the reviews should be verified and official
- You should be able to connect with past clients and approach them for audits.
- You remain in a strong position to understand the importance of negative reviews and respond to them accordingly
- You are equipped with a choice to share surveys on social (Twitter and Facebook)
It’s vital to pose make sure you pick a review source that won’t just assist you in accomplishing gold stars, yet additionally secure reliable information from your authentic clients.
Keep away from fake review sites
Phony surveys are illicit in many nations and will eventually do considerable damage to your business’s reputation. Many online marketers, in a bid to gain quick reviews and revenue, resort to means which are certainly outside the legal constraints. It is stringently inadvisable. It may gain you short term rewards initially, but, in the end, it may snowball into bigger problems and you may find yourself in an undesirable situation from a strictly legal viewpoint.
Presently an intriguing issue there is expanding worry around false reviews. Not exclusively would they be able to harm your company’s digital footprint, yet also reduce the effect of any business understanding you picked up.
The basic method to stay away from such a scenario is to keep fake review sources at bay from the start.
Eventually, for those keen gaining Google stars in their ads, it comes down to having 100% confirmed reviews sent to Google from an authorized accomplice.
Google seller ratings are extremely beneficial from a marketing viewpoint. They will empower you to emerge from the clutter of competitors just in time and in the right place by increasing your click-through rate and reducing cost per click. Having mentioned that, other ad extensions are also helpful but not as much as Google seller ratings.