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Analyse your Backlinks better with RankWatch Mach 4.0


Anybody who has remotely studied or keeps an interest in Search Engine Optimization would have heard the term “Backlink” at least once. For others, who are new to the world of SEO, must be keen to know what a ‘Backlink’ is and why is it so important.

Backlinks in recent times, have become extremely important for anyone doing Search Engine Optimization for their website. So much so, backlinks are now considered the building blocks of a good and successful SEO strategy.

Therefore, lets first jump on to what Backlinks are?

Backlinks are links, also known as inbound links that are directed towards one of your web pages or the entire website from an outside source or from within your own website. The reason why backlinks are so important to search engine rankings is because most search engines rely on algorithms that measure the number of such backlinks a website or a web page has, and ranks those web pages with more backlinks in a higher position. Therefore, the number of backlinks is an indication of the popularity or importance of that website to that search engine and gives it more relevance than others in their SERP’s.

Moreover, all active backlinks that are calculated by RankWatch can be further categorized based on different segments such as:

  1. Deep Link Ratio: Deep link percentage is the ratio of all your backlinks (or inbound links) that point at pages other than your home page.
  2. Image vs. Text Distribution: How many backlinks are Non-text, like images versus how many are text links.
  3. Do Follow vs. No Follow: The No follow link attributes do not allow search engine bots to follow link even though the link is visible to users which results in the PageRank of that page not getting transferred along with the anchor text,  while Do follow links informs users that the text is hyperlinked and it also tells search-engine spiders to crawl your link.
  4. Non Site Wide vs. Site Wide: Site wide links are links that appear on every page of a site while non-site wide links are links that appear on specific pages of a website.

On RankWatch, Backlinks are calculated in seconds and are displayed according to different parameters such as Newly Added Backlinks, Most Frequently Used Links to the Top Linking Domains.

TLD (Top Linking Domain) distribution: What domain is being linked most frequently.

For more information on Backlinks, please write to us at

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