When one website links to another, then that link is called a backlink. For example, When Website A links to Website B, it will be a backlink (or inbound link) for Website B. But, for Website A, it will be an outbound link.
In SEO terms, the quantity of quality backlinks can impact your website’s SERP rankings. For instance, Website A has 5,000 quality backlinks, but Website B has 3,000 quality backlinks. In this case, Website A will rank higher in the SERPs given their on-page SEO is also on-point.
In a different scenario, when Website A has 5,000 backlinks from low-quality and spammy domains, Website B has 3,000 backlinks from high-quality domains, then Website B will rank higher in the SERPs.
Getting links from high-quality websites (i.e., websites with higher DA trusted by Google, for example, Wikipedia.org) is always a better option. BUT, if you have them in low quantity (compared to your competitors), then your competitors will rank higher irrespective of their ample amount of low-quality links.
In a nutshell, create various backlinks (ranging from websites with Domain Authority (DA) from 40 to 100). However, make sure to stay away from any links from a spammy website and regularly check your backlink profile using tools like free Backlink Checker by RankWatch.
Once you know the importance of quality backlinks, there will always come a time when you’ll ask yourself, ‘how do I make my backlinks better quality?’ Well, let me tell you.
Guest posting is the best (and the most efficient) way to build high-quality inbound links. In this process, you reach out to other websites and offer them content in exchange for links. To learn more about guest posting, study this step-by-step guide to guest posting and get your articles published on blogs with high DA.
While guest posting is an on-going process, you also need to keep removing bad quality or spammy links that you might unintentionally generate. And how would you do that? You need to conduct an SEO backlink analysis, find the toxic links and remove them using Google’s Disavow tool.
Inbound links from other websites are called Backlinks. Backlinks in SEO are extremely important; they can influence a website's rankings to skyrocket or take a nosedive in the SERPs. Due to this, backlinks have become one of the most crucial Google Ranking Factors.
There are two types of backlinks:
Every SEO professional prioritizes building do-follow links over no-follow. One might wonder, why? Well, let me tell you.
Backlinks with do-follow link types permit the search engine bots to follow (or crawl) the attached link. Once the bot crawls the link, it gets indexed quickly and ranked by the search engine.
Backlinks with no-follow link types inform the search engine bots not to follow (or crawl) the attached link, and they get crawled by the search engine crawlers according to the standard crawling time.
So, how to check whether a link is no-follow or do-follow?
While you can do it manually by visiting each backlink you ever made and checking its source, it is not practical because this process can take a lot of time.
That's when you use a backlink analyzer tool like RankWatch's Free Backlink Checker.
By simply adding a URL and clicking on 'Explore Backlinks', you can extract and examine the complete backlink profile of the submitted URL and find details such as:
Almost every metric essential to conduct a detailed backlink analysis available right at your fingertips.
Checking backlinks using RankWatch’s Backlink Checker tool is as easy as 1-2-3. All you have to do is enter the domain’s URL for which you want to check the backlink profile and click on ‘Explore Backlinks’. That’s it, that’s all you need to do.
Pro Tip: If you want to conduct a backlink analysis of your competitors, just enter your competitor’s URL and click on ‘Explore Backlinks’. By doing so, you will be able to spy on your competitor’s backlinks and replicate them for free.
Find out and conduct a detailed backlink analysis of any website using RankWatch’s Free Backlink Checker tool. Enter a domain and uncover actionable SEO metrics.
The Backlink Overview dashboard provides you with a summary of your backlink profile, which includes:
Get comprehensive information on the unique number of referring domains linking to your website over time.
Learn about your referring domain's industry along with Trust Score, Citation Score, Alexa Rank, and the total number of Backlinks pointing to each referring domain.
Access the Anchor Text report for a complete and most comprehensive breakdown of the anchor texts associated with your backlinks.
Analyzing your anchor texts can help you formulate better SEO strategies to optimize for user intent-based keywords.
RankWatch’s Backlink Checker tool gives you one-click panoramic access to your entire backlink profile with its source website, category, anchor text, link type (Follow and Do Follow), and history.
When a website deletes a link to your domain, chances are you won’t always get to know about it. But, with our backlink analyzer, you can check whether a link promised in a guest post is still active or deleted.
Everything you need to know about Backlink Checker
The RankWatch Backlink Checker is a tool that scans and analyzes your entered URL's entire backlink profile. Using this, you can not only perform an in-depth backlink analysis of your website but also on your competitors. And once open the doorway to spy on your competitors' backlink profile, you can build more quality links for your website.
Backlink Checker tools are not that complicated to operate. In fact, their operation is pretty straightforward. You just need to enter a URL for which you wish to analyze the backlinks, and click on ‘Explore Backlinks’.
The sole purpose of a backlink checker tool is to conduct an in-depth analysis of any URL's backlink profile; this includes metrics such as, referring domains, anchor texts, do-follow and no-follow links, active and deleted links, etc.
If you wish to check backlinks of a URL, just enter it in RankWatch’s Free backlink Checker Tool and click on ‘Explore Backlinks’. It’s that easy!
Conducting a competitor backlink analysis allows you to spy on their backlink building strategies and leverage their missed opportunities. This free tool by RankWatch is also a free competitor backlink analysis tool. All you have to do is enter your competitor's URL and click on 'Explore Backlinks'.
When RankWatch produces the backlink report for your entered URL, check the referring domain's trust and citation score and remove the links from those with a score of 35 or below. After eliminating such links: