As we are always evolving, some decisions make more sense than others. Hence, RankWatch has completely discarded the Error Suggestion module and has replaced it with Website Research, which is a more comprehensive and complete analysis of what are the positives and negatives you can take from your website after going through a wide-spread audit.
The Website Analyzer is located under Research on the left hand side menu where you will be required to fill out the URL of any webpage you wish to analyze website and an optional space to add a keyword you would like to research into.
Some of the parameters we test your website on are:
Meta Description: Description tag is one of the most important elements shown to the users for the typed query. The Meta description is presented as a snippet of your content. It tells your potential visitors what kind of information they can find on your web page.
Meta Description Length: Meta description is generally a summary of the page, which can help Search Engine bots to understand your page better. The ideal recommended Meta length is between 10 to 150 characters.
Images Alt Tag: Alternative text describes your images so they can appear in Google™ Images search results.
Outbound Links: These are the links pointing to other websites from your website. You should always Limit the number of external links on a page to 10. Use No Follow to optimize the juice that you want to pass to each link.
Inbound Links: Inbound links are those links that are directed towards one of your web pages or the entire website from an outside source or from within your own website. There is no limit to how many internal links that should point to your website. Internal Links are important for passing the SEO juice inside the website.
WWW Resolve: This parameter assesses whether your website re-directs to the same page with or without WWW (World Wide Web). It is better and more convenient for users when it does.
Text vs. HTML Ratio: The text and HTML ratio of your website should be ideally between 75 and 25 percent.
Flash: Although Flash content often looks nicer; search engines cannot properly index it. Avoid full Flash websites to maximize SEO.
Iframe: Avoid frames whenever possible and use a NoFrame tags if you must use them.
Keyword Stuffing: Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags in content of a web page. It is considered unethical and is banned by most Search Engines.
The above are only some of the aspects that are checked, find the complete list by trying out the features for yourself 🙂
Once fully audited, RankWatch grades you on the scale of 1-100 and lists down all the parameters you have Passed along with all Major and Moderate errors.
Further more, you will be able to add as many websites as you want and conduct an exhaustive research on each one of them. Even better, you can go back and visit them anytime you want as we not only keep a history, but also track and inform you whenever there are any fluctuations in their total score.
If you need any assistance in enabling Website Analyzer for your website, please contact us on email@example.com