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Why Organic Search SEO Is Vital For Online Businesses?

You know the importance of traffic as a website owner. Unless searchers visit your website, they will not be aware of your product or service.

And unless more people know about your brand, your online presence cannot be prominent.

With more than one billion websites present online, most websites fail to catch the target audience’s attention and draw the desired amount of traffic.


If your website is one among them, chances are you lack organic search SEO.

By the time you finish this article, you will be aware of organic SEO, its importance, benefits, and how to implement organic SEO for your business.

What Is Organic Search SEO?

Organic search engine optimization is the online marketing strategy for improving the ranking of your website in search engine results pages without paying for advertisements.

Paid searches appear at the top of the search results as text ads, and you need to pay for that service to service providers like Google Ads.

Following are the paid results for the search query ‘best perfume for men’.

On the other hand, the following are the organic results for the same search query.

Why Is Organic Search Engine Optimization Vital?

Organic search engine optimization plays a vital role in digital marketing, as most searchers never go beyond the first page of search results.

That makes it essential to rank your web page higher on the first page of search results. You can only achieve that by SEO organic optimization.

Research shows that websites draw more than half of the traffic from organic searches. That organic traffic generates almost half of the revenue for most websites.

That makes it enough to dive in for organic optimization.

However, organic search SEO offers several other benefits as well.

What Are The Benefits Of Organic SEO?

You can gain the following benefits by optimizing your website for organic search SEO,

  1. Organic search SEO improves your online visibility to the right target audience.
  2. Organic SEO helps you to rank higher on the search results pages even if you can’t afford paid marketing.
  3. Organic search SEO yields long-term benefits compared to paid ads.
  4. If you can achieve the first position on the SERP by implementing SEO organic search, it will boost your brand image in many folds.
  5. Natural search engine optimization can provide you with a sustainable source of revenue.

How To Implement Organic Search Optimization For Your Business?

This section will discuss the key off-page, on-page, and technical organic SEO tactics that can significantly boost your website’s rankings.

Earn High-Quality Backlinks And Reviews

Acquiring backlinks from authoritative sources and getting reviews are the two most effective off-page organic SEO strategies to ensure a higher ranking.

Search engines consider quality backlinks as an indication of the reliability and trustworthiness of a web page.

However, it is essential to check the backlink scenario of your website before diving in for new link acquisition.

RankWatch backlink analyzer provides a complete picture of your existing backlinks.

Clicking on the ‘Overview’ tab of the RankWatch backlink analyzer tool will show your total number of backlinks, active backlinks, and deleted backlinks.

It also reflects how many of your backlinks provide you link juice (Do Follow) and how many don’t (No Follow).

You must analyze the backlinks of your competitors as well. That will give you an idea of the sources from where they are acquiring their backlinks.

You can also reach those sources for link building to further enhance your organic search optimization.

Conduct Thorough Keyword Research 

Keyword research should be your topmost priority among all on-page organic SEO tactics.

It provides you with the keywords you want your website to rank for. However, you must consider the following three criteria while choosing your keywords.

Search Volume: You must check the number of searchers looking for that keyword. Ideally, targeting keywords with moderate search volumes works well for most websites.

Competition: You must check how competitive is the keyword you are targeting. Targeting keywords with medium difficulty can be ideal for most sites. On the contrary, if you target highly competitive keywords, you have to compete with the most established websites in your niche.

Cost-per-click: You need to be aware of the CPC of your target keywords. That will help you determine the cost of your PPC campaigns.

RankWatch’s SEO keyword research tool offers thousands of organic and long-tail keywords in the blink of an eye.

The tool not only offers tons of keywords but also provides you with accurate data on all the above three criteria for choosing keywords.

Create High-Quality Content Targeting The Right Keywords

Once you know the relevant keywords, it’s time to create content targeting them.

However, it is not enough to just place the right keywords naturally within the content to achieve SEO organic search.

Unless your web pages offer well-researched, informative, and high-quality content, Google will not consider them for ranking in its search results.

And no matter how excellent your content is, there is always room for improvement.

And there comes Rankwatch’s on-page SEO checker online to provide invaluable tips for your content optimization.

Once you have designed your content using the targeted keywords, you can check your content using the tool’s SEO IQ feature to explore further optimization chances.

The tool suggests the exact keywords need to be included in the body of your content.

You can get suggestions on keyword usage by clicking the content recommendations tab. That also measures the relevancy of the keywords to the context of your web page content.

You can find the optimization status of your content by clicking on the ‘Content Editor’ tab. The tool also provides you with relevant keywords for better organic optimization.

Clicking on the ‘Questions’ tab of the content editor will provide you with the most popular search queries often used by searchers. 

Using them as FAQs or headings in your web page content will definitely improve your Google SEO rank.

Include Relevant Multimedia In Your Content

Another essential on-page organic SEO technique often ignored by websites is to add adequate multimedia that is relevant to your content.

They can be infographics, images, slideshows, or videos. Even audio and podcasts are gaining popularity nowadays.

Imagine going through a blog post or article only consisting of paragraph after paragraph. You will feel bored after a certain time.

The same happens with your visitors, and they will leave your web page in no time.

Including multimedia makes the content more interesting, skimmable, and engaging. 

When your visitors get hooked on your content and spend longer on your web page, it boosts the dwell time. Google considers ‘dwell time’ as an essential ranking factor.

However, you must optimize your multimedia after adding them to your content, and the best way to achieve that is to add keyword-optimized image alt texts.

RankWatch’s SEO IQ feature can take care of this.

If you click on the tool’s ‘Broad Keyword’ tab, it will suggest appropriate keywords to include in your image alt texts.

Ensure A Faster Page Loading Speed

If visitors find your web page takes longer to load, they become impatient and leave the page.

That is why a slow page loading speed significantly increases your bounce rate.

A higher bounce rate indicates search engines that your web page is not worth ranking in search engine results pages.

Hence, if you want to gain the benefits of organic search in SEO, you must ensure a faster page loading speed to offer a smooth user experience and a higher website conversion rate.

And the first step towards it is to check the size of your web pages. They should be within the average size of 3 MB to ensure a rapid loading.

You can use RankWatch’s web page size checker to measure the size of your web pages accurately.

However, you need to take care of a few other factors mentioned below for a fast page loading speed.

  1. You must use compressed images in your content to speed up your website. Using big-size images significantly slows down your page loading speed.
  2. Restrict the number of redirects on your web page to ensure a faster loading speed.
  3. You must enable browser caching for your web pages to ensure fast loading. That will allow the browser to cache and save the response instead of requesting the file again when a user searches for it.

Identify Technical Issues

Identifying the technical issues stopping your site from ranking higher is one of the most essential parts of your organic optimization strategy.

The only way to identify those technical issues is to conduct a site audit using a reliable tool.

RankWatch’s site auditor is the most user-friendly tool to perform a thorough website audit. 

You only need to follow a few simple steps mentioned below,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Click on the ‘Site Auditor’ tab and enter the domain of your website.
  3. Click the ‘submit’ button.
  4. The site auditor summary dashboard will instantly generate a detailed crawled report showing HTTP status code distribution chart and total site score.
  5. The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs, and many more.
  6. The issues found in the site score chart are distributed in three categories: high, medium, and low, depending on their type of criticality. It helps you decide which issues need to be addressed urgently.
  7. Scrolling down further will serve you the page depth of all your web pages. 
  8. The tool also provides you with a page response time distribution chart showing the speed of all your URLs. You can easily identify the slow URLs and can start working on them immediately to reduce the bounce rate. Otherwise it can deeply hamper your SEO organic.

  9. If you scroll down you will get the entire list of your non-indexable pages. This is crucial information as it shows essential data like the number of canonicalised and noindex pages. You need to re-work on these pages without further delay.

Organic Optimization V/S Hiring An Agency

Now that you know how to implement organic search SEO for your business and the tool you require, you can do it independently, provided you have enough technical expertise.

However, you must be ready to devote enough time and face a learning curve. That can also save you a lump sum amount.

But you must remember that organic search engine optimization is a long-term process requiring relentless effort. You can always do it yourself if you have a dedicated team to handle that.

Otherwise you must look for the top SEO agencies to handle your organic search SEO. 

You must check the details of the agencies, like ownership, location of the head office, number of employees, services offered, quotations, etc, before finalizing. You must also ensure that the agency offers white-label SEO reports. You can choose the one that satisfies your requirements and fits within your budget.


If you are looking for a constant source of sustainable traffic and revenue for your website without paying for paid ads throughout the year, you must dive in for natural search engine optimization.

That is the most efficient white-hat SEO technique that can provide long-term benefits.

Organic optimization is worth your time and effort, as most websites draw more than half of the traffic from organic searches.

You must follow the techniques mentioned in this article and choose the correct tool for implementing organic SEO.

If you do not have enough technical knowledge, you must hire a reliable agency within your budget.

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