Have you ever wondered why a particular webpage bringing in tons of traffic hardly contributes to your site’s current traffic percentage? We, too, used to wonder the same and wanted to revive those pages. To facilitate this, we created a new feature called “Traffic Decay Report.”
What is a traffic decay report, how does it work, and why do people like us need it the most? This blog will answer all these questions.
What Is a Traffic Decay Report?
A traffic decay report is designed to help you understand how your web pages are performing over a period of time. As the name states, the report specifically focuses on the decrease in traffic over the selected time period.
The main reason behind designing this traffic decay report was to help users analyze their website’s traffic percentage and understand the reason behind the downfall. Since the traffic decay report discloses all the main keywords causing the decay, you can deduce which content is performing poorly and optimize it for better results.
Terms To Remember While Using Traffic Decay Report
As we said earlier, a traffic decay report helps understand which web pages are losing traffic and the reason behind the sudden decline. Before we proceed toward how RankWatch’s traffic decay report works, it is essential to understand the terms you will encounter in the dashboard.
LARA Insights
Like other sections of RankWatch 2.0, the traffic decay section is also endorsed with AI insights from LARA. It points out all lost keywords and pages, thus helping users understand which keywords are causing a major traffic loss. This AI-powered data will further help you in quick analysis and decision-making.
Graphical Data
The traffic decay dashboard also contains a specific graphical data section where you will encounter different graphs designed according to the metrics selected. Each graph shows how the selected metric is affected by the decline in traffic for different web pages over the selected time period.
For example, in the above image, you can clearly see how impressions for the web pages have declined over time.
Pages URL
The Pages URL column discloses all the web pages currently suffering from traffic decay. Each row has metrics related to only that specified web page, making it easier to conduct individual page analysis.
Last Month Clicks
The “Last Month Clicks” column discloses the number of clicks a webpage has received in the previous month. This information helps compare the webpage’s month-on-month traffic, thus giving you a clear idea of how the page has been performing over the selected period.
Max Clicks
The max clicks, or maximum clicks column, discloses the maximum number of clicks a webpage has received throughout its lifetime. When combined with the max clicks month data, this data helps you extract useful data as to why the webpage saw a sudden rise in traffic in the particular month, where the number of clicks was equivalent to the number of conversions, and so on.
Max Clicks Month
Max clicks month or maximum clicks month discloses the timeline when the specific web page received the maximum clicks. This information helps deduce why the web page had maximum traffic during a particular period. Whether it was due to an ongoing trend, some offers, or any other reason, the information helps conduct a proper analysis.
Clicks Difference
Clicks difference, like the name states, shows the difference between maximum clicks and last month’s clicks, thus disclosing the loss of clicks over the period of time.
The values in this column are clickable, which discloses all keywords responsible for the decline in traffic, their previous month’s clicks and impressions, maximum clicks, clicks difference, impressions difference, and other essential factors. This detailed insight helps you devise proper strategies to use or remove these keywords to increase traffic percentage.
How Does the Traffic Decay Report Work?
After signing up, you can find the “Traffic Decay Report” in the RankWatch Console. Since RankWatch Console is directly integrated with your Google Search Console, the tool automatically extracts all data related to your website.
For designing the traffic decay report, RankWatch Console collects insights on clicks, impressions, CTR%, traffic, etc., from your GSC data and sorts them after thorough analysis. It then calculates the maximum number of clicks a webpage has received in its lifetime, compares it with its recent month’s clicks, and then generates the “Clicks Difference” column. For more detailed analysis, the tool extracts all the keywords responsible for the difference in clicks along with important metrics like their impressions, clicks, impressions difference, and more.
Final Words
Traffic decay helps you conduct a proper traffic-based analysis, discover loopholes, and make necessary adjustments to regain a good traffic percentage. With RankWatch’s traffic decay report, you get all of the above in a single dashboard. So, what are you waiting for? Sign up for RankWatch’s free trial and fully utilize our traffic decay report.