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RankWatch White Label Setup Using CNAME



How To Use RankWatch White Label Interface | Tutorial

A CNAME record is an abbreviation for Canonical Name record and is a type of resource record in the Domain Name System (DNS) used to specify that a domain name uses the IP addresses of another domain, the “canonical” domain.

This is convenient when running multiple services from a single IP address such as the White Label integration on RankWatch.

At RankWatch there are two ways in which you can set up the White Labeling, although only CNAME provides 100% White Labeling, and the other one being IFrame. (Update: Iframe module has been depreciated and is no longer supported)

CNAME being the advanced version of White Labeling is much faster than IFrame and allows you to host dynamic URL’s as well with no copy pasting of code required to run it.

Step 1: In order to set it up, you will first need access to your CPanel from where you will need to make a sub-domain on which you will run your White Labeling and grant access to other users. Once you are done creating a sub-domain you will need to redirect the www version as well as your non-www version of that domain to a RankWatch sub-domain –

Now, lets come back onto RankWatch.

Step 2: While on the dashboard, please click on the While Label option, which is under Account Settings located at the top right hand side corner.



Step 3: Here, go onto “Add API” and add the logo you would want your users to see when they access their personal accounts and please ensure to Tick Select the “Cname” option.

Step 4: Now, its time to customise your white label login page. The page title is the section that would give the title of the login page for your white label section. Then specify the colour scheme of the header, the login button, and the text for this login. This colour scheme generally should follow the look and feel of your own website which would give your brand identity. Also, there’s a real-time preview section for convenient analysis of these customisations. Once you are ready, click on “Save”.

Step 5: Once the created sub-domain is saved, go to “Manage User” tab from the top. This will bring you to the page where you will need to specify user details that will be accessing the account by adding the email address and password for that specific user.

Step 6: Assign projects to individual users from “Add a project”.


You are done here! With the creation of sub-domain, the user and the assignment of the project, it is time to share the sub-domain URL with your client along with the respective login details. We recommend to test the white label portal yourself first before you share it with your client(s).

If you face any issues while setting this up or need any help post set up, shoot an email to

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