Businesses are already aware of the fact that they require SEO for their online presence for their online presence and to stay ahead of competitors. Nowadays, having a killer website is not enough as you need to follow SEO principles to rank in search engines.
Following SEO algorithms are highly important to optimize your website according to Google’s guidelines.
I have culled out some of the best SEO strategies that are highlighted during the SEO training course and can pay off your marketing efforts in real time.
Let’s discuss each step by step.
1. Get Organic Traffic
Organic search is crucial for any business seeking to promote products and services online. Being an essential part of the buyer funnel, companies need to take care of organic search to convert leads into customers.
Organic search heavily depends on search engines like Google, Yahoo, Yandex, DuckDuckGo, etc., and every search engine has its own set of guidelines regarding site rankings that every webmaster needs to abide by.
It won’t be right to say that only Google contributes to a brand’s visibility, though Google has a dominance of over 75% in search engines. More than half of the population use Google for searching; therefore, you need to follow its guidelines.
2. Master Keyword Research
A website without keyword optimization will be like a brand new car without an engine. If you do not know how to optimize your site, go through your products and services and find out different acronyms that your potential customers will use to search for your products and services. Optimizing without planning will not make sense.
You need to walk through your industry jargons. And the phrases and keywords that you identify will become the keywords that you need to target for better search engine rankings. Make sure you check traffic analytics daily to know what search queries real searchers use to find out your product.
Some tools are available for example RankWatch, that give you an exact figure of targeted keywords. You can even go for Google Keyword Planner that involves Google Ads or Adwords to provide you with the most relevant data.
3. Understand Your Competition
Use your keywords and find out other websites that also target the same keywords and create a business model based on it. Do not ignore websites that are not related to your business because they too are competing for the same keywords.
Check out the website that ranks on top of the Search Engine Result Pages (SERP) and figures out what keeps it on top.
What content themes do they opt for?
What is the structure of the website?
You can even go through its social media profile and find out new ways of targeting your potential prospects.
4. The Outlook of the website
Your understanding of what your consumers want and what keywords they use will help you optimize your web pages and drive more traffic.
Create a spreadsheet for your web pages along with the fixed keywords that you want to optimize those pages with. This will act as the base of your website architecture. No matter whether your keyword has high or medium priority, you need to have a corresponding page to optimize it on your website.
Usually, SEO experts recommend using long tail keywords that are specific and drive fewer searches, for example, “who is the best dietician in Los Angles” can take your website up in search results.
5. Optimize Your Site
A popular web page does not ensure leads. Therefore, you need to create web pages, per Google guidelines. Depending on the platform you opt to build your website, you may need to outsource some of your work as you cannot compromise with quality.
You need to make your website responsive so that it gives a user-friendly experience on tablets, mobiles, PCs, etc. More than 80% mobile users search using mobile phones and bounce away in fractions of a second if a website overlaps and does not offer a good experience. The faster loading of a web page is highly important to route visitors to other pages of a website and generate organic traffic.
6. Quality Content
Yes, content is important. You do not need to run a publishing company and post content three or four times every day. Content is the key to driving organic traffic, but it should be original, readable, and make sense to the readers. So, publishing one post every day is completely fine. The idea is to stuff your targeted keywords into it while linking them to another page of the website.
Uplift the quality of your content using screenshots, HD pictures, and an engaging featured image that gives an idea about what the author has written in a post. You can even publish photographs of your projects with short descriptions. This will provide readers with an overview of your services, and especially quality.
7. DIY Public Relations
Link building is one of the integral parts of SEO. Link authority is important for online presence, and Google, Bing, and other search engines are strictly against the buying of backlinks. There is a legitimate way to generate backlinks. You need to find your prospects online and pitch them for a backlink. If a webmaster nodded over, provide him with a blog that would contain your keyword.
Google recommends that site owners should incline more towards quality content to generate organic traffic. The content-heavy approach to SEO is the only way to get more links ethically.
Keep your target audience in mind before writing blogs to attract those potential prospects you wish to turn into leads and further customers. Keep the level of research as high as possible to produce content that could be targeted to different segments of your audience. Continuously producing quality content will soon pay you off with more visitors and higher conversions.
8. Build Your Social Media Network
Leveraging social media is highly important for businesses nowadays. You have plenty of options, for example, Instagram, Pinterest, Facebook, LinkedIn, etc. The advent of social media has diluted the line of communication between businesses and prospects.
When you publish quality content that other bloggers can make sense out of it, they are likely to link to your blog, which in turn drives your credibility.
9. Understand Google Analytics
It doesn’t if you are trying hard to optimize your blog because if you cannot measure the results, you will not achieve your goals. Therefore, analytics are highly important in SEO to know whether you are putting in the right SEO efforts or not.
You need to understand the basics of Google analytics to assess your traffic, evaluate your spam score, and keep a check on average leads.
10. Read an SEO Blog
SEO categorizes into various parts that are highly important to understand and optimize your digital assets accordingly. If you have just begun with SEO, you can walk through Google’s SEO Starter Guide, RankWatch’s The Beginner’s Guide to SEO, and Search Engine Land’s Guide to SEO.
In case you want to educate your team on SEO practices, subscribing to Moz and Search Engine Land will be a great idea.
I have to say that these SEO techniques require your time but certainly generate results you have always wanted to achieve. Once you wised up against your team to SEO, you can double your traffic in no time. SEO revolves around content; therefore, it is highly important to produce relevant content on a daily basis while curating it to target your prospects.