RankWatch Community Forum

Local reviews are really important for local SEO. Local search engines love online reviews for one primary reason, consumers love online reviews. They're in the business of providing people on-the-go or at home with the most accurate information to help them predict and make decisions around their future purchases. The faster they can do that, the more consumers will turn to them time and time again.

According to MOZ's Local Search Ranking Factors Survey, online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.