Compare and contrast brand reputation and brand image ?


Asked by Gary A Bouchard

Post Date : Sat, 05/20/2017 - 01:28

Categories : Branding

1 Answers | 0 Views

Hi Gary,

There is a significant difference between what brand reputation is and what the brand image is.

Brand Reputation- This refers to how a particular brand (it could either be a person or a company altogether) is viewed by others. A brand reputation is considered good if the company or person is trusted by the consumers and feel good when purchasing its good or services.

Brand Image- the general impression of a product held by real or potential consumers.

For a more detailed comparison you can find the link below-

Answered Date 03-May-17 by Mark J Stalling

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