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In order to rank well on Google’s SERPs, you need to do proper on-page and off-page optimization. If you want a detailed analysis of all these factors, visit RankWatch’s Learn Section which explains on-page and off-page optimization with intricate details: www.rankwatch.com/learning/book-index/beginners-guide-to-seo.

I have narrowed down to a few points which will help you improve your website’s rankings:

1. Publish relevant and quality content.
2. Update your content on a regular basis.
3. Title Metadata, Description Metadata and Keyword metadata should be in place.
4. Use alt tags in Imanges.
5. Make your site link worthy."