RankWatch Community Forum

1. What is Google Analytics?
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

2. How to use Google Analytics?
Google Analytics can be used using the 9 basic steps which I have mentioned below:
* Sign in to Google Analytics with your Google account
*Click the Admin button on the bottom left sidebar of your dashboard
*Select an account or create an account
*Click on the dropdown menu to create a property
*Click on Website and add your site's name and URL
*Choose your industry
*Choose your time zone
*Click on Get Tracking ID
*Install Tracking ID on your website

There are 4 main benefits of Google Analytics :

Traffic and conversion: Google Analytics is basically an endless source of parameters, comparisons, insights, and combinations to discover how your pages perform. To make your marketing campaigns more effective, you need to learn how to use it effectively. At first, the number of options might look terrifying but it’s crucial to embrace them. After all, this is how you can check, for example, which posts convert the most, what the bounce rate at the registration form is or how your website’s SEO performs.

Social media performance: It collects all online mentions of predefined keywords from social media, blogs, websites, news sites, discussion forums and other places. It means that, after choosing the right keywords, you can use the tool to monitor your reputation, social media, competition, customers seeking assistance, find potential customers and more.

User behavior: Using Heap, you can discover all leaks in the funnel just like we discovered our registration form sucked. You establish events, create funnels and analyze visitor behavior. The possibilities are basically endless and they let you understand how your visitors behave.

Key progress indicators: Search engine optimization is one of the most fundamental parts of online presence. SEO should always be at the back of your mind while creating any content for your sites. In order to develop a good SEO reputation and become discoverable in search engine, you need to create a list of keywords relevant to your business you want to rank for.

Google Analytics is a free web analytics service offered by Google which helps in tracking and reporting website traffic. This tool can be used to track information about the way users interact with your sites. Webmasters should definitely have an account on Google Analytics. Some of it’s advantages includes:1. It absolutely free.

2. It helps you identify which pages or links your users click the most. This will help you know which are the most popular pages on your website and gauge whether your optimization campaign is driving traffic to the correct pages.

3. Visitor segmentation. You can categorize your results by new/returning visitors, geography and referral sources.

4. It helps you find out and understand how did your visitors locate your website.

5. Review historical data. It displays the trend of traffic across long periods of time.

6. Displays bounce rate of your web pages and websites.