RankWatch Community Forum

Hi Mary,

There are a few things you need to keep in mind when figuring out the difference between Exit Rate and Bounce Rate for a web page.
The first is that for all page views to the page, Exit Rate is the percentage that were the last in the session.
The second is that for all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
And lastly, Bounce Rate for a page is based only on sessions that start with that page.

Credit: https://support.google.com/analytics/answer/2525491?hl=en You can check out a more detailed explanation there.

The full definitions are:

Bounce Rate- The % of users who came to your webpage and immediate left is known as bounce rate. Bounces are always considered on one page sessions.

Exit Rate- The exit rate is a bit different where it is considered on multiple pages. It is the % of users who left your site from that page. They may not have necessarily landed on that page and may have viewed more pages in a session through site navigation before they exited from that page.