RankWatch Community Forum

The most important ranking factors that can affect you local search rankings are -

1) Physical Location
2) NAP Consistency in your Citations
3) Quality and Authority of Citations
4) Domain Authority of your Website
5) Business/Location Keywords in Google My Business Title
6) Include City and State in your Title tag and H1 Headings
7) HTML NAP matching Google My Business Location NAP
8) Submit NAP information to local directories
9) Update incorrect listings

Reference Link:: https://www.rankwatch.com/learning/content/what-are-the-possible-ranking...