If you want higher rankings and more traffic to your website, you need an efficient SEO strategy, which includes, but is not limited to,:
- Targeting the right keywords
- Using relevant meta tags
- Creating high-quality content
- Building quality backlinks
This is all that old-school digital marketers are following in the current times.
However, if you want to go out of the box, there has to be some exceptional marketing thrust with advanced SEO strategy reinforcing your brand.
Well, what is advanced SEO?
Simply stated, advanced SEO is something that strengthens your domain and makes it efficient in the competitive digital era.
Do you want to learn? Let’s begin with that!
Major Advanced SEO Techniques for Modern Digital Marketing
The top 7 techniques of advanced SEO are:
Improve Content Value
You already know that all the content on your website doesn’t perform equally well in SERPs. Some pages rank higher than others, while some don’t rank at all. So, fixing old content can boost your website’s advanced search engine optimization.
How To Optimize Non-Performing Content?
While it is easier to create new content than fix non-performing content, you should first count on an internet marketing tool like RankWatch.
Now, the on-page SEO checker of RankWatch can help you formulate high-performing content and improve the existing one.
This AI-driven feature gives you an advanced SEO score on the basis of multiple optimization factors like keywords, characters, page elements, page speed, page size, Google featured snippets, and so on.
Further, the content recommendation section of the SEO IQ also offers you insights to improve your content and make it more sensible. This includes body tags, heading tags, meta keywords, optimization status, and much more.
The more you keep on improving the content, the more you will be advanced in search engine optimization score and, eventually, the performance of your website.
Build High CTR For Ranking Pages
Achieving a high rank in SERPs is useless if users don’t click on your results. So, if you don’t have a good CTR, search engines can demote you.
How To Optimize Your Ranking Pages For Higher CTR?
Optimizing your ranking pages for the title, meta description, and URL will help you drive more CTR and ultimately more traffic.
Here are a few points to bear in mind:
- Craft a compelling SEO title tag with your target keyword.
- Write meta tags for SEO that are customized to inform visitors.
- Create an SEO-friendly URL structure with your target keyword and no stop words (a, an, the, etc.).
But how to get it done?
Don’t worry! Here too, the SEO IQ feature of RankWatch can help you with this.
When you scroll down the page of the “Improvement Ideas” section, you get insights on heading tags and meta titles with targeted keywords. So, here you get a good opportunity to create a good meta title and heading for your content.
After that, you can scroll down some more and get insights on the meta description of the domain. Thus, here, you have a good scope to create a meta description for your content.
Then, you learn about the characters and keywords in the URL, which is another significant metric in the endeavor of organic optimization. Just navigate over the insights, and it will give you a holistic idea of URL status.
The more you keep on improving these elements, the better the page optimization will be, with a higher CTR.
Optimize Landing Pages
Landing pages are designed for internet marketing campaigns.
Each landing page has a specific (desired) goal to achieve and one consistent CTA.
The goals may include encouraging visitors to explore your site and buy the products and services.
So, you need to create different landing pages for different objectives as an advanced SEO practice.
How To Optimize Landing Pages?
The website analyzer of RankWatch can help you optimize the landing pages of your domain, that too as a free tool for every user.
Well, RankWatch SEO analyzer offers insights like site speed, loading time, meta keywords, heading tags, HTML texts, and other on-page SEO factors impacting the SERP ranking of the landing pages.
The tool determines whether your site’s speed or page speed is optimum or not. If not, you can go through the recommendations that the free site checker provides to improve your website’s speed.
Likewise, the Website Checker Tool conducts comprehensive Website Traffic Analysis and tells you about your website’s Global Rank, bounce rate, and other data metrics.
Further, you can use these insights to plan your website strategies and optimize the landing pages accordingly.
Similarly, when you incorporate the relevant tags and keywords into your landing pages, they get optimized, more relevant, and visible on the internet.
Develop Mobile-Friendly Website
To optimize your website for mobile devices, you need to have a responsive design with a good loading speed.
It will ensure that your page’s layout and content adapt to every device (a tablet, mobile, and even a desktop). Plus, renders quickly.
You can run the mobile-friendly test using RankWatch to gauge the mobile-friendliness of your site.
How to use it?
Well, the process is very simple.
Just navigate to the free mobile friendliness and responsive checker of RankWatch.
Feed the domain URL email address, and click on run test. The tool will instantly offer you a mobile-friendly score, and you can work on your site to improve it further.
Incorporate Right Keywords
Incorporating the right set of keywords is another advanced and essential technique of a modern digital marketer. You need to discover the relevant keywords and embed them across the content to improve the site’s visibility on the internet.
To get this done, you can use the best free keyword research tool RankWatch.
Go to the keyword research section, enter the respective keyword, and click on the submit option.
The AI algorithm will quickly generate insights like CPC, keyword difficulty, competition, search volume trend, geo-distribution, organic keyword suggestions, paid keyword suggestions, question-based keyword suggestions, keyword grouping, and so on.
With all these insights in hand, you will be able to strengthen your content and uplift the SERP ranking of your website.
Fix Keyword Cannibalization
Keyword cannibalization is an issue where multiple pages of the same website are chasing a single keyword to rank with. This eventually damages the SERP ranking and site authority on the internet.
RankWatch’s rank-tracking tool is an effective medium for recognizing and removing keyword cannibalization.
Scroll down to the ranking overview dashboard and select the required time frame. In the table setting, choose rank, ranking URLs, previous and previous ranking URLs, and apply the filters. The automated tool will crawl over the website and identify the Keyword cannibalization of your domain.
Another significant method to identify and eliminate keyword cannibalization is to make the best use of the RankWatch search console.
Log in to RankWatch and add your search console account. Enter the website’s URL, date range, location, and device type, and click on the search option.
You will quickly get the report with insights like impressions, clicks, CTR, and keyword performance metrics, along with their positions.
You also get to know the in-depth analysis of all the search results that have ranked in SERP within the drafted time frame.
Most importantly, you get to know each search query mapped with the particular URL. This process effectively detects keyword cannibalization at the best scale.
With the given insights of total ranking URLs for any keyword, you get to identify cannibalization and further rectify it.
Leverage People Also Ask
Leveraging “People Also Ask,” called PAA, is another advanced SEO technique that is adopted by many contemporary digital marketers.
But how to do it?
Get RankWatch’s free Keyword Research tool to find questions-based keywords related to your targeted short and long-tail and LSI.
Additionally, you get to know the SV, competition ratio, and CPC value.
These long-tail keywords and in-depth question-oriented insights can help you foster a good “People Also Ask” chart that would rank better in Google’s PAA section.
So, this is one of the best-advanced SEO strategies.
So, these are the top 7 digital SEO with advanced techniques.
Google updates timeline keep evolving and websites must also grow with advanced SEO techniques to keep their organic traffic coming.
So, what are you waiting for?
If you have any questions or doubts about advanced SEO strategies, let us know in the comment section below. We’d be happy to help.