Be the Traffic Magnet With 7 Advanced SEO Techniques

You need an efficient SEO strategy if you want higher rankings and more traffic to your website. This includes, but is not limited to:

1. Targeting the right keywords
2. Using relevant meta tags
3. Creating high-quality content
4. Building quality backlinks

These are foundational SEO practices that even intermediate digital marketers still rely on.

However, if you want to stand out and think outside the box, you’ll need more than the basics—a set of advanced SEO techniques and actionable strategies that reinforce your brand and digital presence.

Well, what is advanced SEO?

Simply stated, advanced SEO is something that strengthens your domain and makes it efficient in the competitive digital era. 

Do you want to learn? Let’s begin with that!

What Is Advanced SEO?

Advanced SEO refers to powerful, next-level concepts and techniques that strengthen your domain authority and elevate your site in today’s competitive digital landscape.
Want to know how? Let’s explore the top strategies below!

Major Advanced SEO Techniques for Modern Digital Marketing

The top 7 techniques of advanced SEO are:

Improve Content Value 

You already know that all the content on your website doesn’t perform equally well in SERPs. Some pages rank higher than others, while some don’t rank at all. So, fixing old content can boost your website’s advanced search engine optimization.

How To Optimize Non-Performing Content?

Although creating fresh content is easy, optimizing underperforming ones offers greater ROI. Start by using a reliable internet marketing tool like RankWatch.

The on-page SEO checker in RankWatch helps enhance new and old content through deep onsite analysis and suggestions.

This AI-driven feature calculates an advanced SEO score based on keyword usage, content structure, page speed, and Google SERP appearance.

The “Improvement Ideas” section offers actionable insights on body tags, headings, metadata, and optimization status—perfect for refining your onsite SEO.

By applying these tips consistently, your advanced SEO score will rise, improving your search rankings.

Build High CTR For Ranking Pages

Ranking high is only part of the job. Your rankings may decline without user engagement—specifically, a high click-through rate (CTR).

How To Optimize Your Ranking Pages For Higher CTR?

Optimizing your ranking pages for the title, meta description, and URL will help you drive more CTR and ultimately more traffic.

Here are a few points to bear in mind:

1. Craft a compelling SEO title tag with your target keyword.
2. Write meta tags for SEO that are customized to inform visitors.
3. Create an SEO-friendly URL structure with your target keyword and no stop words (a, an, the, etc.).

But how to get it done?

Don’t worry! Here too, the SEO IQ feature of RankWatch can help you with this. 

When you scroll down the page of the “Improvement Ideas” section, you get insights on heading tags and meta titles with targeted keywords. So, here you get a good opportunity to create a good meta title and heading for your content.

After that, you can scroll down some more and get insights on the meta description of the domain. Thus, here, you have a good scope to create a meta description for your content.

Then, you learn about the characters and keywords in the URL, which is another significant metric in the endeavor of organic optimization. Just navigate over the insights, and it will give you a holistic idea of URL status.

RankWatch’s SEO IQ module highlights areas like title tags, meta descriptions, and URLs that can be improved using real-time data and competitor examples.

The more optimized these elements are, the better your CTR and organic performance.

Optimize Landing Pages

Landing pages are crucial in digital marketing. Each should serve a focused goal and include a single, clear CTA.

Each landing page has a specific (desired) goal to achieve and one consistent CTA. 

The goals may include encouraging visitors to explore your site and buy the products and services.

Advanced SEO practices recommend creating unique landing pages for different campaigns.

How To Optimize Landing Pages?

Use RankWatch’s free website analyzer to evaluate key onsite SEO elements such as loading speed, metadata, heading structure, and content relevance.

How?

Well, RankWatch SEO analyzer offers insights like site speed, loading time, meta keywords, heading tags, HTML texts, and other on-page SEO factors impacting the SERP ranking of the landing pages.

The tool determines whether your site’s speed or page speed is optimum or not. If not, you can go through the recommendations that the free site checker provides to improve your website’s speed. 

Likewise, the Website Checker Tool conducts comprehensive Website Traffic Analysis and tells you about your website’s Global Rank, bounce rate, and other data metrics. 

Further, you can use these insights to plan your website strategies and optimize the landing pages accordingly.  

Similarly, when you incorporate the relevant tags and keywords into your landing pages, they get optimized, more relevant, and visible on the internet.

Are you looking to level up your SEO game? Here are some intermediate tips and actionable tricks to help improve your website’s performance:

• Always avoid duplicate content across your landing pages. Originality is one of the best practices for maintaining SEO strength.
• Use keywords strategically based on search intent to ensure your content remains relevant and visible.
• Craft onsite, page-specific meta descriptions that align closely with the topics covered—these are just a few examples of how SEO can be used effectively.

These actionable practices are based on key concepts that the tool identifies. They help you optimize each page with real examples and data-driven improvements for better conversions.

Develop Mobile-Friendly Website

Today’s SEO isn’t complete without mobile optimization.

A mobile-friendly website ensures your layout adapts smoothly across devices and loads quickly—two crucial ranking factors.

To optimize your website for mobile devices, you need to have a responsive design with a good loading speed.

It will ensure that your page’s layout and content adapt to every device (a tablet, mobile, and even a desktop). Plus, renders quickly.

You can run the mobile-friendly test using RankWatch to gauge the mobile-friendliness of your site.

How to use it?

Well, the process is very simple. 

Just navigate to the free mobile friendliness and responsive checker of RankWatch. 

Feed the domain URL email address, and click on run test. The tool will instantly offer you a mobile-friendly score, and you can work on your site to improve it further. 

How to Test Mobile-Friendliness?

Use RankWatch’s mobile checker. Just enter your domain URL and receive a mobile-friendly score instantly.

This tool is invaluable for intermediate users who need clear guidance and practical examples to improve mobile responsiveness.

Incorporate Right Keywords

Incorporating the right set of keywords is another advanced and essential technique of a modern digital marketer. You need to discover the relevant keywords and embed them across the content to improve the site’s visibility on the internet. 

Choosing the right keywords is one of the most critical topics in SEO. With RankWatch’s keyword research tool, you can discover high-impact terms through:

• CPC and competition data
• Search volume trends
• Keyword grouping and geo-distribution
• Question-based keyword suggestions for PAA

This ensures your content is optimized and aligned with what users are actively searching for.

Use variations of keywords naturally—overuse or stuffing could be flagged as duplicate efforts by search engines.

Go to the keyword research section, enter the respective keyword, and click on the submit option. 

The AI algorithm will quickly generate insights like CPC, keyword difficulty, competition, search volume trend, geo-distribution, organic keyword suggestions, paid keyword suggestions, question-based keyword suggestions, keyword grouping, and so on. 

With all these insights in hand, you will be able to strengthen your content and uplift the SERP ranking of your website. 

Tools and Tips to Detect Cannibalization:

RankWatch’s rank tracker and Search Console integration help you identify cannibalized pages by comparing current and previous URLs, impressions, and rankings.

Once identified, consolidate or differentiate the content to ensure each page targets a distinct keyword or search intent.

This prevents duplicate signals and improves your SEO efficiency.

Fix Keyword Cannibalization

Keyword cannibalization happens when several pages on your website try to rank for the same keyword. This can weaken your site’s authority and make it harder for search engines to understand which page to prioritize.

RankWatch’s rank-tracking tool is an effective medium for recognizing and removing keyword cannibalization.

Scroll down to the ranking overview dashboard and select the required time frame. In the table setting, choose rank, ranking URLs, previous and previous ranking URLs, and apply the filters. The automated tool will crawl over the website and identify the Keyword cannibalization of your domain.

Another significant method to identify and eliminate keyword cannibalization is to make the best use of the RankWatch search console. 

Log in to RankWatch and add your search console account. Enter the website’s URL, date range, location, and device type, and click on the search option. 

You will quickly get the report with insights like impressions, clicks, CTR, and keyword performance metrics, along with their positions. 

You also get to know the in-depth analysis of all the search results that have ranked in SERP within the drafted time frame. 

Most importantly, you get to know each search query mapped with the particular URL. This process effectively detects keyword cannibalization at the best scale. 

With the given insights of total ranking URLs for any keyword, you get to identify cannibalization and further rectify it. 

Leverage People Also Ask

“People Also Ask” (PAA) is a goldmine for driving additional traffic.

Leveraging “People Also Ask,” called PAA, is another advanced SEO technique that is adopted by many contemporary digital marketers. 

But how to do it? 

Get RankWatch’s free Keyword Research tool to find questions-based keywords related to your targeted short and long-tail and LSI. 

Additionally, you get to know the SV, competition ratio, and CPC value.

These long-tail keywords and in-depth question-oriented insights can help you foster a good “People Also Ask” chart that would rank better in Google’s PAA section. 

So, this is one of the best-advanced SEO strategies. 

How to Appear in PAA?

Use RankWatch’s keyword research tool to generate long-tail and question-based keywords. These keywords address specific topics your audience is curious about.

By embedding these questions—and their answers—into your content, you increase your chances of appearing in Google’s PAA section.

Even intermediate marketers can apply these simple yet powerful tricks to get quick wins.

Conclusion

These seven advanced SEO techniques blend proven practices with innovative tactics. From refining content to fixing cannibalization issues and targeting featured snippets, each strategy is backed by data and real-world examples.

Google’s algorithm updates are continuous, and your site must evolve accordingly. Use these actionable tips to future-proof your digital presence and keep your traffic flowing.

Do you still have questions about these advanced SEO concepts or tools? Please post them in the comments—we’d love to help!