There was a time when the rules of Ecommerce SEO were easy, effortless and less important as compared to other marketing strategies.
However, with the changing face of marketing and the advancement of technology, SEO becomes an imperative aspect of e-commerce marketing.
Still, there are lots of e-commerce business owners who are either not aware of or focusing on SEO strategy.
SEO for e-commerce sites involves a unique kind of strategy. It’s quite different than other types of websites such as corporate websites, local websites, and informational websites.
Presently, Social Media and Google Ads are the major focus areas of e-commerce businesses. However, Social Media and Google Ads are significant aspects of online success, but SEO still plays the crucial role to generate huge online traffic and potential customers.
What is SEO and why E-commerce SEO is important?
Search Engine Optimization (SEO) is a process of optimizing your website around a particular set of keywords to achieve the higher rank on search engine result page and generate more organic traffic to your website.
For example, while searching for ‘Sports Shoes’ on Google, you’ll get to the following search engine results page (SERP):
On this page, you will get 10 organic results beside the paid ads and sponsored Google Shopping results.
Your goal is to rank your product pages high among these top ten organic search results as 70-80% of people ignore paid search results, choosing to only click on organic listings.
And to help you accomplish the goal, here we’ve compiled a list of 9 verified E-commerce SEO tactics especially designed for e-commerce businesses.
1. Image Optimization
Optimizing and compressing you product images can make a huge difference in the loading speed of your page.
The experience of your visitors will influence by the quality of your images and videos. People will be likely to share Interesting and attracting images on their social networks.
With optimized images, you can attract organic traffic from Google image search. Here are the 3 key points to consider while optimizing your image:
- Use high-quality pictures: Use professional and high-quality images for your product. Although it’s a little bit expensive, it’s a good investment.
- Optimize your images: Add File name, alt text, and caption to your images. This will help search engines to know the details about your image.
- A/B-test options: Use two different images for a single product to see which one gives you the better conversion rates.
2. Create Short & Keyword-Rich Product Titles
A good product title will not only help you to enhance your ranking but improves your click-through rates as well.
Your product title should be unique and must include relevant keywords. Add primary keywords in your title but never replicate the same keyword.
A good product title should include the following details:
- Brand name
- Product line
- Material or key feature
- Product type
- Packaging/Quantity of product
Note: Do remember that you are writing for buyers and not for robots. Your key focus is to seize the eyes of the buyers so, avoid keyword-stuffing!
3. Write Unique Product Description For Every Product
Creating a unique product description is really important.
Google has a strict content policy against copied content and using duplicate content can harshly hamper your campaign.
So, creating your own unique products description will make your product pages:
- Highly Engaging
- More detailed and informative
4. Optimize Your Site For Mobile
The use of Mobile phones is growing at a very fast pace.
About 63% of adults are now using their smartphones to go online. And not having a mobile-friendly site will destroy your online business.
Mobile optimization is an important part of an e-commerce SEO strategy. A Website which is not optimized for mobile generally has longer loading speed and smaller text.
This will annoys your clients a lot, and they will leave your site faster. So, optimizing your website will hold your visitors and improve your website ranking on search engines.
Here is an example showing a mobile-optimized website:
5. Optimize your URL
URLs are the most important part of an e-commerce site and can’t be ignored.
A proper optimized URL will help search engines’ bots to understand, identify, crawl and index your website aptly.
Here are a few URL guidelines to follow for optimal ranking:
You URLs should be short and sweet.
- Add a primary keyword to the URLs.
- Create a clear hierarchy and context of the page.
- Add hyphens (-) to split words.
- Try to match the URL and page title.
- Avoid Keyword Stuffing
Here’s what we recommend:
Here’s an example:
6. Create Appealing Meta descriptions for your product
According to Google Guidelines, your Meta description should be unique for every page of your website.
A good Meta description will help you to attract visitors and beat your competitors on search results.
The Meta description for an e-commerce website should incorporate the product name and product-related keywords.
Google will automatically highlight the keywords in the Meta description that match with the search query.
Here is an example:
7. Use Videos On Your Product Pages
Around 64-85% of buyers make a purchase decision after watching a video.
And featuring Videos to your pages will provide you a great exposure to promote your store and help you in enhancing user experience.
A video helps you to create an emotional connect with the visitors. They spend time watching and interacting with your videos.
Consequently, this will reduce the bounce rate and boost stay time, which sends a positive indication to Search Engine that your page is valuable.
And a high-value webpage will rank higher in search engine results.
Moreover, a Search Engine values high-quality videos a lot and generally rewards them with more visibility in the SERPs.
Here is an example:
While searching for Xiaomi Redmi Note 5 Pro, you’ll get the following videos in SERP.
8. Encourage Customer Reviews
Getting Customer Reviews is a great way to improve the SEO of an e-commerce website. It’s one of the best ways to get fresh content daily to your product pages.
It’s a verified approach to boost buyer trust and can increase your sales by 18%.
Moreover, user reviews will obviously contain the product related keywords, which benefits you to get some keyword love organically.
9. Improve Your Page Speed
Your website page speed is one of the major factors responsible for your search ranking.
WebPages with faster load time will result in higher ranking. According to the research, users will discard web pages that take a lot of time to load.
And if your website loading speed is slow, you’re losing your potential customers. Here are some tips to improve your e-commerce website page speed:
- Upgrade your hosting.
- Optimize your caches.
- Minimize image size.
- Apply AJAX
E-commerce SEO is different from other websites, but putting these tactics into practice, will help you to improve SEO of your e-commerce website effectively.
You’ll be able to implement many of these optimization tactics yourself. If you’ve got a few more advice or tips, please add them as a comment to this post.