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Please introduce yourself and where you work.
My name is Daniel Barrera, head a digital marketing agency Lion’s Den Digital, where we specialize in search market positioning and lead generation for professionals serving B2B.
How do you think SEO has changed over the last 10 years?
Over the last 10 years, Google has gotten a better grip in bringing results based on a more qualitative & relevance, which has forced many SEO’s out of the field and has made it a standard to those entering to start focusing on producing high-quality, relevance driven & value-driven content throughout the whole spectrum…
How did you get introduced to digital marketing, more specifically SEO?
I got introduced to SEO by running my own e-commerce store back in 2007. I’d spent a little over $10,000 developing a platform to sell perfumes online. I realized how important & cost effective SEO was vs me having to out of pocket adwords and yahoo ad-spend for ppc.
What are the services you provide to your clients?
I provide market positioning services for my clients. I don’t think about keywords as much as I think about their total presence and dominance. My client’s prospects always say something to the effect of “Everywhere I looked, you guys kept coming up…” – This is our key differentiators between myself and other competing SEO’s in the area. I utilize all of my client’s online assets to build a fortress of authority in their market.
What strategy according to you will prevail in 2017 for SEO?
In 2017 and beyond everything is becoming more relevance and quality driven. If you’re not relevant by proximity, location, device rendering, load speed, key connect connection, backlink profile relevance, then you’ll be out of the game pretty darn soon.
What would your advice be to people who are looking to take up digital marketing as a career choice?
My advice for anyone looking to take digital marketing as a career is simple: don’t offer something you haven’t been able to accomplish for yourself first. Be value drive, results oriented – and focus on building good relationship. If you’re just getting started then go and work for a successful SEO agency and learn the different facets of the industry.
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