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1,084 viewsEric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients’ on and off-site presence, from SEO to Social Media. Eric also handles video production duties, and can often be found with a camera. His goal is to make sure businesses stay consistent online and can be found by their customers.
Please introduce yourself and where you work.
Eric Knoepfler, Digital Strategist at Deep Fried Advertising in New Orleans, LA
How do you think SEO has changed over the last 10 years?
Over the past 10 years, SEO has evolved from a sort of black hat linking scheme to more of a public relations and user experience approach. Your authority online is no longer solely based on an SEO strategy, it’s now about your merit as a business and the value you provide to your customers online through content and user friendly design.
How did you get introduced to digital marketing, more specifically SEO?
I started in 2013 writing guest blogs in hopes to get followed links back to clients’ websites. That evolved into content development, local SEO and graphic design. I’d say I’ve developed from a very specific niche of SEO into an all-around marketing specialist.
What are the services you provide to your clients?
We provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.
What strategy according to you will prevail in 2017 for SEO?
We’re focusing a lot on user experience right now, so that’s our big goal in 2017. We want the user to feel as if they’ve walked into a unique storefront when they visit a website. It’s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.
What would your advice be to people who are looking to take up digital marketing as a career choice?
Don’t just rely on a marketing, journalism or a public relations degree. Just because “Digital Marketing” has the word marketing in it doesn’t mean you won’t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.
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