"Rankings continue to matter more and more for SEO." What is the importance of Rankings in 2015 as far as you're concerned?
Using a Google lens, the importance of ranking position has increased, due to greater monetization of search results. This has reduced the amount of available organic ?real estate,? increasing the value of a top position.
What are your favorite strategies to get your site or content ranked in the Google SERPs?
- Fast sites
- Engaging, unique content
- A known brand
- Technical optimization (e.g. crawl space, canonical signals)
What would you say are the 3 critical elements to be covered in an SEO site audit?
Technical (particularly for large sites due to search results, pagination and sorts, and faceted navigation)
What features do you think are missing in mainstream SEO tools? Are there any processes you'd love to see automated?
- Mobile strategy
- Site speed (latency)
- Competitive assessment
