5 Advantages of making your website mobile friendly

July 12, 2018 | Mobile Optimization

advantages of making website mobile friendly

In this day and age, people want all their information to be presented instantly, in the palm of their hand. That’s where mobile-friendly websites come in. You see, no matter what line of work you’re in, your customers will want and need to access your company website over the phone. A huge amount of traffic is received via smartphones, and some use them exclusively to browse the web. If you want to have your business succeed, optimizing your website is non-negotiable.

Does wonders for your Google Rankings

There are a couple of things you should know if you want to increase and improve your Google rankings. Depending on how well you optimize everything, you increase the chances of having your website be the first link on the first page of Google. Now, for those of you that may not be familiar with the concept, search engine optimization (or SEO) is necessary if you want to utilize Google´s algorithms properly. There are a ton of factors that fall under SEO, and having a mobile-friendly website is one of them.

In fact, since 2015, Google has been emphasizing how their algorithms favor mobile-friendly websites. You need to get every SEO tool and feature you can get your hands on, and this feature is no different.

You won’t need to build an app

advantages of making website mobile friendly

While there are numerous benefits to building a special dedicated app for your website, going the mobile-friendly way might be the better option. This is because a mobile-friendly website can cover everything a person needs with or without an app. Unless your website is very complex, mobile optimization is all you need. It’s much cheaper and simpler to set up a website in this way. Furthermore, a lot of people would be put off by having an app such as this take-up space on their phone. Not to mention the hassle of breaking up your browsing just so you could install the thing.

On your end, you will save up money and won’t need to deal with any more app developers. The same people that set up your website will make it mobile friendly.

Your competitors are using it

advantages of making website mobile friendly

This is not so much an advantage as it is a warning – everybody is optimizing their website. No matter what field you’re in, you can count on your competitors having their own mobile-friendly website already set up. It’s a sad truth that if you don’t join them, you will seem like an amateur. It’s almost a cliché saying that you need every advantage you can get. You can set it all up yourself, or get some good website designers, who can do the work for you. Delegating is important and is always a worthy investment in the long run.

Makes you more credible

When you make your website mobile friendly, you will seem much more serious. A properly optimized website makes you look like you know what you are doing, that you are modern and up to date. A poor website will just let people perceive you as outdated and irrelevant. Think of what kind of message you are sending to your customers. Do you really think that people will want services and products from a company so cheap it can’t afford a proper website set up? It doesn’t matter if you didn’t have the time or inclination, having a poorly made website will make you seem like your company is failing and that you can’t afford to have this done properly.

Easier to get customers

advantages of making website mobile friendly

Getting proper mobile friendly website design can be a chore, but it is definitely worth it. It’s a simple fact that it’s much easier to browse and check out websites when you’re on the phone. A lot of traffic shows up when people have extra time they don’t know what to do with. For example, a person may do all of his or her shopping online, over the phone, during their morning commute to work. People will most likely visit your website over the phone. But, if they notice that it’s difficult to navigate, or that it’s incomplete, they will most likely switch to a competitor. You will get much more exposure and traffic, as well as staying power if people actually find browsing your website easy.  You should check your page’s mobile friendliness regularly, just to be sure.

Conclusion

Remember, the times they are a changing, and you need to stay up to date with all the new trends in business. Something as simple as your optimized website could mean the difference between that amazing new deal and lost business. Keep all the points above in mind if you have any doubts as to whether you need to take care of your websites mobile friendliness or not.

Chloe Smith is a design enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).

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