Nobody would like to hear from you until they perceive what you wish them to perceive. Your message has to be presented in a crystal clear manner – put the prospect in the right position so that he or she can understand your message. If not, you might have a lot to lose! Always remember you are where your attention is; the same concept applies to your target audience as well.
User experience trumps everything else, so whatever you create just make sure that your users’ experiences don’t suffer. Now tell me something have you ever faced any difficulty in tapping the call button on a mobile site or struggled to tap any link? This is a major turn-off, isn’t it! It simply means there is something wrong with your site UX.
The term User Experience has been evolved as a result of improvements in User Interface. In the 1990s the term was coined by cognitive scientist Don Norman; it encompasses all aspects of the end user’s interaction with the company, its services, and its products. Being a UX designer, you are required to work closely with UI professionals, researchers, marketers, product teams to meet the needs of end users, based on both quantitative and qualitative user research. Needless to say, the importance of UX in SEO is also pivotal. Let’s take an example of Google; it offers such a great experience that it doesn’t require bells and whistles at all. Google knows its user pretty well. They know exactly when they come to the site, they’re after one thing: information. And they want it quickly. This is what your business must be looking forward to!
But the question is how?
1. Go beyond UI design
Usability and user interface design aren’t everything that it takes to create a great UX design. In fact, they are subsets of it! UX comprises of other areas too such as integrating a product, including aspects of branding, design, usability, and function. The story begins before the end product reaches a prospects hand.
2. Consider the Why, What & How
UX designers should always consider the why, what & how of the product use. For example what motivates users to grab the product, what are their values associated with the product, how is the functionality or aesthetic. Basically, it’s all about offering a seamless, fluid experience.
3. Is it user-centered?
User design encompasses the entire user journey; it’s a multidisciplinary field. If you hail from any of these backgrounds such as visual design, programming, psychology, and interaction design, then you can definitely become a UX designer.
In addition to this, designing for human users also includes heightened scope regarding accessibility and accommodating physical limitations of many potential users’. More importantly, UX designers work in some form of a user-centered work process and keep on channeling their best-informed efforts until they do not succeed in addressing all of the relevant issues.
7 UX Mistakes to Avoid
1. Considering it as a one-person show
Do you think user experience is the responsibility of a department or an individual professional? Probably not! The entire mobile app designing team should be made responsible in case of any failures. Individuals should be on the same page keeping a common goal or vision in mind of course, regarding user experience that requires to be delivered collectively.
2. Using Inappropriate design methods
Another major concern is choosing an inappropriate method that might adversely affect the performance of the app. For example, not allowing your end users to navigate smoothly or offer a design that doesn’t operate on every type of devices seamlessly. Not being a consistent performer, your app could be abandoned in no time. According to research, 94% of the users delete the app within the first month of downloading it, and many of them do so because of bad UX.
3. Following Your Competition Too Closely
There is no cookie-cutter answer for everyone. If something works for your competitors than it doesn’t mean the same formula will work for you as well. So instead of getting intimidated with your competitors now and then, try to learn and come up with something new.
Innovation definitely provides a competitive edge no matter what! It is very important to understand that when you follow your competition, you aren’t providing anything new for your users. And with tons of apps being developed in the market, you need to offer new, innovative, and valuable features for your users.
4. Forceful login
Being a part of today’s fast-paced world, grabbing attention for the long run has become a prime important aspect. Everyone is in a hurry to complete their tasks as soon as possible. Nobody has time to spend on those forceful registrations. In fact, these forms could obstruct or become a major turn off in the path of a user which led them to change their path and access their needful information from somewhere else.
5. Offering All-in-one
Stuffing features never work. So, instead of including too many elements and features try enhancing your brand’s strength. Imagine you visit a restaurant where you find every type of cuisine, how it feels? Pretty overwhelming! No matter how beneficial it seems to cater needs of everyone but in the end, the restaurant’s ability is put into question stating what they truly specialize in or what they’re good at.
Similarly, when you create an app, make sure you don’t stuff all types of features in it. It won’t please anyone- after all! This is not just bad for user retention, but at the same time, even the perception of your brand is hindered. Try finding your unique value proposition something that will give you the competitive edge you need.
6. Confusing the UI with UX
Like I said before, UX and UI are different! Mobile app designs evolving on a constant basis require professionals to get the difference right or else they might end up creating something bizarre. Extricating UI from UX and vice versa isn’t a doable situation at all!
Similarly working on one concept without considering others is a foolish step. A good UX design is only said when it seems obvious and effortless for the user. Whereas UI on the other hand, consist of compelling and aesthetically pleasing interfaces with which the user interacts with. On and all, Knowing when and how to utilize both of these design disciplines will be crucial to the success of your app.
7. Ignoring Feedback
Things do not just happen; there is always a reason behind. Getting feedback from the end users is a must thing to do. Henceforth, one must ask the users to rate the app and also provide valuable comments specifically on the app functionality. And if you don’t pay attention to the feedback, then your app will surely fall flat.
Apart from gaining feedbacks, professionals should also emphasize on user testing. For example- if the user is able to obtain information seamlessly or not, if the navigation mechanism is effective if the weight of information is reasonable or not and so forth!
Nothing is perfect! We all are bound to make mistakes. But with the help of following post one can easily avoid them and maximize their impact on business outcomes. Understanding or overcoming these UX designing mistakes, we can definitely encourage flexibility and break through perceived limitations. So what are you sitting tight for, it’s time to eliminate these barriers! Let us know your thoughts and opinions in the comments below.