Ranking highly in search engine results sounds like a dream come true for digital marketers, but only top-performing teams can achieve this goal organically. Almost everyone else has to rely on PPC marketing in order to increase online visibility and drive more traffic to their websites.
As the largest search engine out there, Google treats and administers SEO and PPC as two separate segments. There is, however, a way to bring together the two components and create a good synergy.
Gregory Madison, a digital advertising expert at RusMyEssay, claims that a lot of marketers still don’t use PPC to boost website ranking: “This gives you a nice opportunity to react, strengthen your position in engine searches, and ultimately outperform competitors.”
In this article, we will explain how to take advantage of it and show you seven ways to improve SEO using the PPC advertising model.
What Is PPC Advertising?
Before we delve deeper into the subject, we need to define the concept we are dealing with here and add some background information.
By definition, PPC is a paid form of Internet marketing which directs visitors to a website – advertisers pay a fee to a publisher or search engine (normally a website owner or network of websites) each time an ad is clicked on by a visitor.
It’s a super-successful means of marketing because 65% of all clicks made by users who intend to make a purchase go to paid ads, while businesses make an average of $2 in income for every $1 they spend in AdWords. At the same time, studies prove that Internet traffic funnelled through PPC advertisements brings approximately 50% more lead conversions than organic web traffic.
PPC obviously has a substantial return on investments, but the scope of its benefits does not end there. On the contrary, marketers who use the PPC model can also expect to:
Achieve instant results
PPC works instantly in almost all cases. As soon as you launch a campaign, you expect more people to start visiting your site. For instance, users who search for terms like how to choose the best essay writing service, write my essay, or buying essay will start seeing your website before any other organic search result.
You could be running a totally unknown website, but you still get the opportunity to raise awareness quickly if you utilize PPC.
Target the audience very precisely
Advertising platforms give you a wide range of tools that you can use to target the audience extremely precisely. That way, you can target potential customers based on age, gender, location, lifestyle, interests, previous interactions with your site, and so on.
Generate qualified leads
This benefit goes hand in hand with the previous one. Approaching the right type of audience, you can generate a bunch of qualified leads and hope to drive new conversions very soon.
It’s the most important benefit and the core idea of our post, so we want to spend the rest of our article discussing how to boost SEO using PPC.
Top Tactics to Strengthen Your SEO Strategy with PPC
PPC is a precious marketing technique that can breathe new life into your SEO strategy in a number of ways. We selected the top seven mechanisms for you:
1. Increase SERP discoverability
The first suggestion on our list is to bid for keywords that you are not focusing on organically. It will help you to increase the discoverability in search engine results pages (SERP), particularly in the areas which have traditionally been the pain points of your SEO strategy.
According to SEO strategists at Rush My Essay, this tactic allows you to concentrate on a limited number of keywords which are of utmost importance for your business: “You can build a lot of content around those keywords and use PPC ads for topics and keywords that you don’t have enough time to focus on.”
2. Target new audiences to drive additional traffic
Every business has a base of loyal followers who keep coming back to the same website to consume content. What you can do with PPC advertising is to target new audience groups to drive additional traffic to your site. The logic is simple – set the parameters so as to identify lookalike users who have the highest odds of becoming new regular visitors.
3. Write a standout ad copy
Although PPC attracts visitors very quickly, you still need to provide users with amazing content that encourages them to spend more time on your website. Each copy must contain a few fundamentals:
An appealing subject line that inspires people to keep reading.
A clear structure with an introduction, a body part, and a conclusion.
A call to action that tells readers what to do after reading your content.
If you don’t know how or don’t have time to write a great ad copy, we recommend you to consult with professionals here https://www.rush-my-essay.com/our-services/research-paper/.
4. Use PPC to test different SEO options
Since PPC delivers results much faster than organic content creation, you can use it to test different SEO options and find the best ones for your website. Doing so, you don’t have to waste months in an attempt to identify quality SEO solutions.
For instance, you can use PPC ads to analyze keywords and find the most popular search terms. Another way is to look for pages or keywords which have an excellent quality score. Besides that, you can quickly explore dwell time, bounce rates, and all other SEO factors.
5. Use PPC for retargeting
PPC advertising gives you the chance to retarget users and return to customers who already established some sort of interaction with your business. This is, of course, the feature you cannot find in traditional SEO-based marketing.
You should take advantage of PPC platforms to identify the existing leads based on their previous actions. Make sure to customize the content and you will have a great chance to convert prospects into full-time customers.
6. Don’t forget Facebook Ads
Social media attract billions of users on a daily basis, thus giving you a huge SEO potential. Facebook Ads are particularly important here because it’s the largest platform for social advertising that offers you incredible targeting solution. With this tool, you can find all sorts of customer groups:
Core audiences: Target people based on demographic characteristics like age or location.
Custom audiences: We already mentioned that PPC allows you to retarget already known prospects.
Lookalike audiences: You can also choose to create ads for users similar to your existing customers.
7. Ad Scheduling
If you want to maximize the productivity of your PPC campaigns, you should also consider the issue of ad scheduling. Try to identify the periods when your target customers are active online and choose to display ads accordingly. You can learn it through Google Analytics or simply create a digital survey to ask your fans to tell you their usual online surfing hours.
Every marketer dreams of earning one of the top search engine positions organically, but in reality, we all have to use paid advertising to boost website ranking. PPC is the most frequently used advertising model that ensures instant visibility and discoverability of your site, but you can also use it to enhance your optimization strategy.
Our post showed you seven ways to improve SEO using PPC. None of these tips can guarantee the immediate SEO miracle, but they can drastically strengthen the position of your website in case you use them cleverly.
Therefore, make sure to follow our suggestions and let us know in comments if you have any questions about this interesting topic – we would be glad to answer you!