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43 viewsInternet marketing has become a preferred source of earning over the last decade. Social media promotions, affiliate marketing, dropshipping, freelancing, ebooks, and influencer marketing, the modes to earn on the internet are infinite.
Google AdSense is one such earning medium that is vibrantly trending online. Today, site owners are earning heavy commissions from that revenue based on clicks or ad impressions. This is how AdSense in Google gets a follow-through in the world of digital business.
So, in this blog, we will explore every minute detail of Google AdSense and the methods by which you can use it to earn money.
Excited! Let’s proceed to learn more about it. It’s high time to make money with Google.
What is Google AdSense?
Basically, Google AdSense is an advertising program in which website owners display third-party Google Ads on their websites and earn money from it.
But before you start earning from Google AdSense, you will have to get a clear idea of how Google AdSense works.
There are three fundamental steps of Google AdSense.
Step 1: Sign up and get your website available for Google Ads
When you create the Google AdSense account, Google will first make sure that the website aligns with all the defined policies. Once it gets approved, you need to add a code to your website. Further, you can choose the ad format as per your choice.
Step 2: Start Advertisement Bidding
Further, AdSense uses auctions to choose the ads that would show up on the website. The one who can bid the highest will win the auction.
Step 3: Get paid Ads
Finally, Google will start paying you by the end of each month, according to the ads displayed on the website. Normally, you get 68% of the Google Ad revenue.
Know the Difference Between Google AdSense & Google Ads
Google AdSense and Google Ads are two distinct services offered by Google. AdSense is a sort of website monetization program. Meanwhile, Google Ads is just an advertising format.
Adsense allows website owners to monetize their websites by displaying ads. Google ads help businesses to promote their product and services and make them popular in the market.
The key difference is that AdSense enables publishers to earn money by placing ads. This means Google AdSense pays the publisher, while Google Ads allows advertisers to pay in order to show ads on the Google network.
Google AdSense makes money for the publishers; Google Ads encourages the products and services of the business owners.
How to Make Money From Google AdSense?
After knowing the benefits of AdSense in Google, you will have to know the process of making money from it.
Let’s know the respective methodologies:
Adhere to Google AdSense Policies
Google has kept strict guidelines for AdSense policies.
No disguise and deceptive practices would be entertained, including clicking on your own Ads, offering money to others to click on ads, routing visitors to other websites, and purchasing clicks and traffic.
Under the circumstances in which you fail to adhere to their policies, Google might disable your account.
So, you have to make sure that your team is familiar with the norms and strictly stays within the policy horizon.
Frequent Content Publication
The success of AdSense relies on traffic games.
More traffic will increase the visibility of your ads and, eventually, Google Ad revenue generation. This means the best way to reach the target audience is to develop high-quality, SEO-driven content.
While developing content, you have to keep certain things in mind:
- Target the keywords that your audiences are searching for,
- Curate content that tallies with the search intent of the audiences,
- And work on the on-page optimization so that your content gets more discoverable.
Target High-CPC Keywords
Keywords with high CPC have the potential to bring maximum Google Ads revenue to your AdSense.
To find these keywords, you can use a reliable digital marketing platform that would offer you end-to-end keyword analysis and deliver the CPC value of the respective keyword.
Now, RankWatch is one of the finest digital marketing tools in the arena that will help you with this task.
You only have to log in to your account or take a 14-day free trial. Visit the free keyword research tool, feed the targeted keyword, and proceed forward.
Within seconds, you will get insights like CPC, keyword difficulty, competition, search volume trend, geographical distribution, organic keyword suggestions, paid keyword suggestions, question-based keyword suggestions, keyword grouping, and a lot more.
Now, the CPC value of any keyword is in your hands, and you are free to determine whether to use it in the campaign or not.
Place the Ads at the Highest Slot
Placement of Ads is another important factor that determines the revenue from it. Keeping the Ad above the fold would allow the visitors to see it without scrolling down.
So, it’s better to place the ad either at the top or in the sidebar.
Experiment With AdSense
You can evaluate the potential of your ads by experimenting with them.
For instance, you can use different colors, borders, sizes, styles, links, images, banners, videos, and a lot more.
Make a constant test to make data-driven and informed decisions and keep on optimizing your ads for better revenue generation.
Become a YouTube Partner
YouTube has 2 billion plus logins per month. So, you can become a partner with both YouTube and AdSense, and that will allow you to generate revenue from multiple revenue platforms.
Get YouTube premium subscriptions, video ads, sponsored ads, merchandise sales, feed ads, affiliate marketing, and a lot more.
Benefits of Using Google AdSense
After knowing the basics of Google AdSense, the difference between Google AdSense and Google Ads, and the ways to make money from it, it’s time to know the benefits of using Google AdSense.
So, let’s note down a few benefits of using Google AdSense:
Easy to Use
Google AdSense is an easy-to-use program that requires a nominal setup. You just need to log in or sign up for the account, add the AdSense code to your website, and select the type of ads you want to display.
Broad Range of Ad Format
The best part of Google AdSense is that it offers a broad range of ad formats that encapsulate text, videos, displays, mobile ads, and so on. You just have to choose the one that best fits the requirements of your business.
Customized Solution
The best part of Google Ad-sense is that publishers can customize their appearance and make them user-compatible in order to give the best experience to visitors.
Thorough Reporting
Google AdSense offers you comprehensive and end-to-end reporting, which enables publishers to make data-driven decisions that suit their ad campaigns.
Broad Geographical Reach
Another beneficial aspect of AdSense in Google is that it offers a global audience reach that eventually allows the publishers to monetize the traffic and generate the revenue volume the way they want.
Unrestricted Payment Options
Google AdSense gives you unlimited payment options that include electronic transfer, cheque deposit, wire transfer, and much more. This enables the publishers to receive the payment as they wish.
Wrapping Up!
So, this is everything about Google AdSense: the way it works, the way it differs from Google Ads, the benefits of adopting it, Google AdSense payment, and the methods to make money out of it.
We have also discussed the value of a digital marketing platform in the utility AdSense in Google.
Basically, it helps you harness the power of SEO verticals like On-page SEO, Off-page SEO, Link building, and keyword research guides. The more these factors get intact, the better the result of AdSense.
Cheers!
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