The Best E-Commerce Marketing Strategies For 2023

November 6, 2023 | E-Commerce

Nowadays, it is almost impossible to find a person who browses the internet but has never done online shopping.

Most people enjoy hassle-free buying at the comfort of their couch. And that number has enormously increased during and after the Covid-19 pandemic.

Almost 2.64 billion people, which is one-third of the worldwide population, will prefer online shopping in 2023. That means one among every three people around you avails of ecommerce.

Number of online buyers

And that vast number of online shoppers will increase in the coming years.

Hence, if you own an ecommerce business or run an agency that helps develop ecommerce businesses, you must have an in-depth understanding of the latest ecommerce marketing tactics.

This article will provide you with the ecommerce marketing strategies you need to adopt in 2023 to excel your business further.

But before that,

What is E-Commerce Marketing?

The method of expanding the visibility of your online store and products using various marketing channels is known as ecommerce marketing.

However, your ecommerce marketing plans and goals may vary depending on the sales funnel your target audience is in.

What is ecommerce marketing?

You can implement ecommerce digital marketing strategies to achieve the following goals,

  1. You can create brand awareness.
  2. You can drive more organic traffic to your online store.
  3. You can educate your audience about a new product added in your online store.
  4. You can generate more prospective leads.
  5. You can optimize your conversion rate.

As many ecommerce sites offer similar products, the competition is sky-high. That is why implementing the latest strategies of ecommerce is essential to stay in the game.

Why Is SEO Important For E-Commerce Marketing?

One of the main goals of digital marketing in ecommerce is to increase the visibility of your store and products to the right audience by ranking higher on the SERPs.

You can only achieve that by implementing the right SEO strategies for your ecommerce business.

The Key SEO Factors That Governs The Search Performance of Your E-Commerce Website

Following SEO factors play the most vital role in the search performance of your ecommerce website. 

Site Architecture

A well-designed website structure describes your product pages in detail to the search bots and helps them to crawl quickly.

Ecommerce site architecture

That, in turn, ensures your audience will more easily find your online store and browse through your product pages without any hassle.

Keyword Research

Identifying and targeting the right keywords that users frequently use in their search queries is of utmost importance in ecommerce digital marketing.

Unless you rank for those keywords in the SERPs, chances are less that your audience will find your online store.

That is why it is essential to perform in-depth keyword research using a reliable tool.

The RankWatch keyword research tool can make this task a breeze.

RankWatch keyword research tool

Just follow the below steps for your keyword research using this fantastic tool,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Go to keyword research and enter the primary keyword.
  3. Select location and hit the ‘Search’ Button.
  4. The tool will provide you with an entire list of keyword suggestions along with their search volume, competition, and CPC. 

    Keyword suggestions

  5. The tool also suggests keyword-based questions mostly used by the searchers in their queries. Using those suggestions can effectively increase your SERP rankings.

Question keywords graph

On-Page SEO

Before taking care of various on-page SEO optimization factors, first, you need to ensure that your ecommerce site offers top-notch content targeting the relevant keywords to your audience.

Be it the home page or a product page, the searcher should find it compelling enough to get engaged with your store and products.

No matter how well-researched your content is, it will be beneficial to test it using a reliable tool once you finish designing your content. 

Here comes RankWatch’s SEO IQ feature that can help you improve your content further by providing valuable tips.

RankWatch SEO IQ

The feature offers improvement ideas for your web page content in detail.

SEO IQ improvement ideas

You can get suggestions on keyword usage by clicking the content recommendations tab. That also measures the relevancy of the keywords to the context of your content.

SEO IQ content recommendations

You can find the optimization status of your web page content by clicking on the ‘Content Editor’ tab. The tool also provides you with keywords for better optimization.

SEO IQ optimization ideas

Clicking on the ‘Questions’ tab of the content editor will provide you with the most popular search queries often used by searchers. Using them as FAQs or headings in your content will definitely enhance your SEO.

SEO IQ users’ query

Once you are done optimizing your content, next you need to optimize your titles, meta descriptions, and images.

The fantastic SEO IQ feature can take care of that as well.

RankWatch SEO IQ provides you with the details of the usage of exact keywords in your title and also suggests if it requires any further improvements.

RankWatch SEO IQ H1 recommendation

RankWatch SEO IQ also suggests the changes your sub-headers require.

RankWatch SEO IQ H2 recommendation

RankWatch SEO IQ provides you with the detail of keywords used in your meta title, meta description, and meta tag. The tool suggests the necessary actions to further optimize your SEO.

RankWatch SEO IQ Meta suggestions

As mentioned above, the images used in your content needs to be optimized like your content as well. 

You can only achieve that by adding alt texts in those images in HTML. You must write alt texts in such a way that they can describe the image to the crawlers.

Moreover, alt texts appear and describe the intent if the images do not load properly.

RankWatch SEO IQ image alt text recommendation

RankWatch SEO IQ recommends keywords to be included in the image alt texts for better optimization.

Once you finish implementing the improvement ideas suggested by the tool, you can analyze the outcomes further using Rankwatch’s Meta Tag Analyzer Tool for free.

Rankwatch Meta Tag Analyzer Tool

Technical SEO

The first step towards identifying issues related to technical SEO is to perform a thorough site audit using an authentic tool. 

RankWatch offers one of the most efficient Site Auditors to make your task a cakewalk.

Only you need to follow a few simple steps mentioned below,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Click on the ‘Site Auditor’ tab and enter the domain of your website.
  3. Click the ‘submit’ button.
  4. The site auditor summary dashboard will instantly generate a detailed crawled report showing HTTP status code distribution chart and total site score.

RankWatch site auditor summary dashboard

The HTTP status code distribution chart includes all the essential crawling stats like 200 pages, 301 redirects, failed URLs, and many more.

RankWatch site auditor summary dashboard

The issues found in the site score chart are distributed in three categories; high, medium, and low, depending on their type of criticality. It helps you to decide which issues need to be addressed immediately.

Issues distribution in site auditor summary dashboard

  • Scrolling down further will serve you the page depth of all your web pages. 
  • The tool also provides you with a page response time distribution chart showing the speed of all your URLs. You can easily identify the slow URLs and can start working on them to reduce the bounce rate.

Page depth and pages response time distribution in site auditor

If you scroll down you will get the entire list of your non-indexable pages. This is crucial information and you need to re-work on these pages without delay.

Non-indexable pages

E-Commerce Marketing Strategies 2023

The following ecommerce advertising and marketing tactics are a must to sky-rocket your online sales in  2023. 

PPC Advertising

PPC, or pay-per-click, is an online advertising model that drives organic traffic to a website from SERPs and social media by running ads using platforms like Google Ads, Facebook Ads, etc.

Pay per click advertising

You need to pay a fee each time a searcher clicks on the ad. However, the amount of the fee is proportional to the competitiveness of the search term.

If you want to run your PPC campaign for a highly competitive search term, you must be ready to shed more money.

Content Marketing

Content marketing is the strategy of creating and distributing high-quality and relevant content in various forms to boost the mass of your target audience, drive more leads, and create a healthy brand image.

Content marketing

The following are the most popular formats of content marketing,

  1. Emails
  2. Social media posts
  3. Blog Posts
  4. Podcasts
  5. Ebooks
  6. Newsletters
  7. Videos

It would be of great help if you create and maintain a content calendar while marketing your content.

Influencer Marketing

This ecommerce marketing strategy involves social media influencers to expand a brand’s popularity.

Influencer marketing

These high-profile influencers have many followers on social media, and when the influencers suggest your brand, it becomes famous among those followers.

The brand usually offers free products or remuneration to the influencer to compensate.

Social Media Marketing

Social media marketing is one of the most effective ecommerce marketing tactics in today’s era.

Social media marketing

It helps boost your organic traffic, improve your brand’s reputation, build a connection with your users, and increase conversions using social media platforms like Instagram, WhatsApp, LinkedIn, and Facebook.

Email marketing

Email marketing is one of the most direct marketing strategies of ecommerce that involves sending marketing content like user guides, product catalogs, newsletters, discount coupons, etc., to your users via emails.

Email marketing

You must remember to take users’ permission before sending them emails. Otherwise, they may feel it is forceful and spammy. That may do more harm than good.

Leverage User Generated Content

When we decide to buy a new product, we thoroughly read customer reviews before making the buying decision.

We rely more on the content that real users write than the promotional content offered by the brand itself.

User-generated content

The same applies to your users. That is why leveraging user-generated content is essential to build trust in your brand among customers. 

You should use social media platforms to showcase user-generated content on your product and services as an essential part of your digital marketing for ecommerce.


Making your online store successful is getting more challenging due to the availability of many ecommerce stores offering similar products.

It would be best to hook the users at the beginning by offering top-notch product descriptions targeting the right keywords and ensuring your ecommerce site has no technical SEO issues after a complete site audit.

Next, you must implement the right ecommerce marketing strategies like PPC ecommerce advertising, content marketing, engaging the right influencers during social media marketing, sending relevant content via emails, and offering user-generated content.

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