Know the End-to-End Troubleshoot of ERR_TOO_MANY_REDIRECTS

January 31, 2024 | Technical SEO

Managing a functional website is not a cakewalk. 

There are millions of verticals that you have to sincerely work on in order to make your domain sustainable, thrive, and stay away from errors. 

ERR_TOO_MANY_REDIRECTS is one such error that you have to abandon in order to keep your website smooth and easily discoverable. 

Well, how to do it? 

Let’s get back to the basics and learn everything about it. 

What Does Too Many Redirects Mean?

Image of what

The “too many redirects” error shows that the web browser is constantly failing to load the page as it got stuck in an infinite redirect loop. 

This means that the page you have requested is redirecting the user to another page, and that page is routing the user back to the original page. 

Thus, a continuous redirecting cycle is being created without letting the user get access to the actual content that he is looking for. 

After constant redirection, the browser would break the loop and display “too many redirects” error messages.


Different web browsers show different messages for ERR_TOO_MANY_REDIRECTS. So, the pop messages thrown at your screen depend on the search engine you are currently using. 

Let’s find them out. 

Google Chrome


“This page isn’t working. redirected you too many times.”



“The page isn’t redirecting properly.”



“Safari Can’t Open the Page.”

Microsoft Edge


“This page isn’t working right now.”



“This page isn’t working. redirected you too many times.”


Basically, “err too many redirects” happen when the web browser is unable to establish a firm connection between the initiated page and the destination page in a redirect.

There are several reasons for the occurrence of Chrome showing too many redirects. The major five among them are: 

  1. Cookies & cache issues
  2. Misconfigured redirects issues
  3. Third-party services & plugins issues
  4. Incorrect HTTPS issues
  5. .htaccess file misconfiguration issues

How to Fix Too Many Redirects?

Fixing redirects for websites

Before you plan to fix “err too many redirects,” you must know the process to identify it. Now, relying on the manual method would be quite time-consuming and monotonous. 

So, you need an automated internet marketing platform to get them resolved. This is because without performing an end-to-end website audit, you cannot identify and fix the issue of Chrome having too many redirects. 

To facilitate you with this functionality, RankWatch is a preferred digital marketing tool that brings you a precise and scratch-to-end website audit. 

How to use it? 

  1. Log in to your RankWatch account (You can also take a 14-day free trial)
  2. Set the respective website URL as the new project 
  3. Click on the site auditor option, and the AI-driven tool will automatically display the insights on the screen

Within seconds, you will get data like HTTP status code distribution, page depth, page response time distribution, non-indexable pages, and a lot more. 

The set of issues also includes redirection issues on your website.

RankWatch’s site auditor

After you get to know about the “err too many redirects” areas, you must learn the process of eliminating them. 

Let’s know the know-how to eliminate them.

Delete Site Cookies & Cache Files

Cookies and cache files are the main reason for too many redirects in Chrome. 

Even search engines like Google and Mozilla recommend you resolve website parasites like redirect errors with pop-up messages like “try clearing your cookies.” 

Since cookies retain the login status of your website, deleting the cookies would solve too many redirect errors to a great extent. 

Clear Server Cache

This step includes clearing WordPress cache, clearing server cache, clearing proxy cache, clearing browser cache, and much more. Since redirect loops are responses that get cached, it is often recommended to clear the WordPress site, third-party proxy services, and browser cache. 

Understand the Nature of Loop

Understand the nature of loop

Understanding the nature of the loop will help you stay away from website issues like err_too_many_redirects in Chrome. 

For instance, if the site has a bulk 301 redirect loop, you can focus on this segmented issue to determine the solution and keep on practicing it in order to keep your website away from too many redirect errors. 

In case you are using Google Chrome, make the best use of the Redirect Path extension to get more insights on redirects for the particular page or URL. 

Once you get to know the nature of the redirect loop, you can easily recognize all these errors and figure out the best resolution to get rid of ERR_TOO_MANY_REDIRECTS further.

Check HTTP Settings

Keeping a constant check on HTTP settings is another measure to abandon website issues like ERR_TOO_MANY_REDIRECTS. 

Don’t push HTTPs that are void of SSL certificate, redirect HTTP to HTTPs, and don’t use SSL plugins. 

Watch-Out Third-party Services

Third-party plugins on WordPress would often lead to booming redirect issues. There are plugins that set up redirects when post permalinks are changed. 

However, some of these might generate “too many redirects” error messages. To resolve this issue, disable such plugins and deactivate them in bulk.

Check WordPress Setting & Plugins 

Another important measure to avoid the ERR_TOO_MANY_REDIRECTS in Chrome is by keeping a check on WordPress site settings and plugins. 

Keeping the WordPress setting intact and temporarily disabling the plugins are the most important virtues for avoiding website errors like too many redirects in Chrome. 

Check Redirects on the Server

Checking redirects on server

Another usual threat is the Apache .htaccess file found on WordPress hosts with Apache. So, try to make sure that there are no additional redirects set up incorrectly on your server.

In case you see an excessive number of errors too many redirect messages, and you have WordPress and Apache, take the following steps to solve the problem. 

  1. Log into the site.
  2. Rename the .htaccess file to .htaccess_old in order to build a backup
  3. Create a fresh new .htaccess file with default settings and upload it to your server.

Change Security Protocol

In case you have adopted a security protocol, change it to the default protocol. Then, refresh the page to check whether the redirected loop is gone or not. If the message persists, your SSL certificate has to be set up again. 

Don’t refrain from taking expert consultation, which is essential to ensure the reliability of your website. By taking this measure, you can guarantee the elimination of ERR_TOO_MANY_REDIRECTS. 

Wrapping Up!

So, here we have made a complete discussion on ERR_TOO_MANY_REDIRECTS, the cause of its occurrence, and finally, the method to identify and fix it. You also got to know the significant role of an internet marketing platform in detecting and resolving ERR_TOO_MANY_REDIRECTS. 

So, don’t fail to use RankWatch the next time you plan to find out and eradicate complete ERR_TOO_MANY_REDIRECTS from your account.


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