Get to know Chetan Saxena, Chief Operating Officer(COO) of Digital Success

I am Chetan Saxena, currently working in the capacity of Chief Operating Officer(COO) for Digital Success, an agency based out of Dallas, Texas and New Delhi, India. I am a Digital Marketer first before being a COO.

A lot indeed. Someone who has been part of this industry from early years can say so much about the paradigm shift in the industry. If you ask a beginner or 5 years guy about the changes, he would tell you a subjective story as he or she has read it in blogs and not experienced the blow up by Google. In early years, we all have seen SEO magically working for businesses as well as SEO agencies. We have seen Content Mill working so well in the past that rankings would just pour in by stuffing keywords and getting link backs from article farms. We have seen low quality links with Google PR 2-3-4-5 being sold for $20-$30 per link and clients making a beeline for it. A thriving highly profitable industry which would guarantee success in few weeks is now struggling to find success for their clients and make profit and retain SEO clients for a long run due to their impatient expectations. SEO result life cycle has slowed down. One can’t lay a finger on something and say, yes he had found a secret sauce. Focus is shifted from doing things for Google to doing things for user. We now worry about rich, unique and meaningful and engaging content over keyword rich ROT content. We worry about screen adaptability, site speed, UI etc.

I was not into this at all. I started off with Brick and Mortar Retail and there was nothing called Ecommerce boom or Internet Penetration back then and people were skeptical about putting their credit cards on websites. They would not trust the system of Ecommerce. I was one of them, till I got an opportunity to work with India’s fast emerging portal who were into selling Music, Books, Videos online. That paved my way into Digital world and since then I never shifted gears to go to any other industry. SEO in specific was introduced to me in my 2nd online company who were into Travel and I closely monitored SEO for their website which was done by a 3rd party agency and I never imagined until then that one day, I would be leading this practice and making a career out of it.

We do all things in Digital Marketing, right from SEO, Paid Search( SEM), Social, Local, Paid Social, Programmatic, Email Marketing, Analytics, Conversion Optimization etc.

I don’t foresee a dramatic shift in SEO in 2018 from 2017. The big buzz is about voice search, mobile and content strategy and one should keep one’s focus on providing quality content and following fair practices.

Hey wannabees! Great choice. You have chosen the most trending thing, but remember before riding on it, you need to mind holding onto it, which means keeping a tab on the market. It’s a dynamic world, you blink and you miss. Stay updated and think about the best practices than short cuts.