Ryan Edwards began working at The Tombras Group in April 2017 and has over a decade of search engine marketing experience.
A North Carolina native, Ryan began his digital marketing career as a digital strategist for Internet startups while a student at Wake Forest University’s School of Business in Winston-Salem, NC. From 2006 to 2013 Ryan helped grow several startups, including CampusGrumble.com and Buzzocracy.com by leveraging search engine optimization.
From 2016 to early 2017, Ryan served as lead SEO and paid search manager for national brands like TOTO, Levolor and Moen at Wray Ward, a full-service Charlotte advertising agency.
He moved to Knoxville, TN in April 2017, and assumed his role as Associate Media Director, Paid Search at the Tombras Group. It was here that he helped grow the agency’s search engine marketing program by focusing on ROI-driven results for clients like LPL Financial, Education Loan Finance, Home Federal Bank, Orange Theory Fitness, and Carolinas HealthCare System. In January 2018, Ryan was promoted to Vice President of Integrated Search and is now responsible for leading the agency’s search engine optimization, paid search and YouTube efforts for clients in across all verticals, with a particular focus in the financial services, multi-unit retail, healthcare, and tourism industries.
Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
At it’s simplest form, the Internet is composed of two things: content and links. SEO has always been about, and always will be about, delivering the best information to a user’s search. The tactics and strategies that go into the discipline will change. The technologies we use will change. The way people consume information will change. But, the goal of delivering user’s the best information for their search won’t ever change. The way we go about accomplishing our goal is the ever-evolving question. As technology in the form of machine learning and Google’s advances in deep learning hurtles forward at a dizzying rate, we shouldn’t be reacting to changes. We shouldn’t be thinking about how we are going to stay ahead of Google. Instead, we should be thinking about how we can deliver amazing brand experiences.
How did you get introduced to digital marketing, more specifically SEO?
What are the services you provide to your clients?
What strategy according to you will prevail in 2018 for SEO?
What would your advice be to people who are looking to take up digital marketing as a career choice?