If you need something technical accomplished, Travis is your guy. He has a knack for communicating technical jargon to non-technical folks. He’s an all-around generalist, and quite good at a lot of things at Leighton Interactive, which makes him the go-to guy for pretty much everything (except graphic design). If something needs to be figured out, Travis will find a way to make it happen.
Travis is an avid homebrewer, and is a self-proclaimed craft beer aficionado. He’s also a sucker for a great Xbox game.
He gets better by always staying in a student mindset, ready to soak up knowledge and skills like a sponge, to “know what you don’t know” is a phrase he lives by.

Please introduce yourself and where you work.
That’s where I got my start back in 2005. I was the Production Director – the guy who creates all of the commercials you hear between the songs. It was during that season of my life that I started to understand the importance of effective marketing. We’d hear from clients how well their ad worked for them and I’d take mental notes so I could replicate those results for other clients in the ads I was producing.


How do you think SEO has changed over the last 10 years?


How did you get introduced to digital marketing, more specifically SEO?
In 2009, I started Leighton Interactive with one of our radio sales reps at the time – he’s now the President for our company, Dan Soldner. He would sell the sites and I would build them. It worked great for a year or so, but it was getting harder and harder to keep up with the work. Since then, we’ve hired developers and designers to take over my duties so I could focus more on the technical side of marketing – a big part of which is search engine optimization. Having learned the importance of results-oriented marketing, the most logical path to go at a digital agency is the SEO route. What better way to show a client results then showing up on the first page of Google for a difficult keyword?


What are the services you provide to your clients?


What strategy according to you will prevail in 2018 for SEO?


What would your advice be to people who are looking to take up digital marketing as a career choice?

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