Understand the Methods to Improve the Page Speed of Your Website

December 26, 2023 | Advanced SEO


You have waited a year to buy your favorite Cinderella costume!

The offer is about to end in a few couple of minutes. It is your last chance to grab the discount! Your Christmas outfit is just a click away!

But wait! The payment page is not responding. The website is getting slower. SLOWER, SLOWER, & SLOWER than before! 

30 seconds left….20 seconds left….10 seconds left….and HOLY SHIT! The deal closes. The offer is GONE!!

You are awe-stuck! Tears roll down your eyes, and you promise yourself never to return to this shopping website again. 

KNOCK KNOCK! This could happen to your customers if your website lacks PAGE SPEED!

Like every bad habit that should be nipped in the bud, a page speed issue must be mitigated at its infant stage. In fact, load page optimization has become a major point of focus for modern digital marketers. 

But WHEN & HOW to do it? Let’s proceed to learn better!

What is Page Speed?

How fast a page of your website loads, defines its page speed. From the SEO narrative, you can say that the better the page speed, the higher the technical accomplishment of your website. 

Although there are multiple variables that impact the website speed, a few among them are always the constant and significant causes. Intact URLs, size of images, page size, web hosting, HTTP status, and so on. 

Let’s get to know some more about them. 

Does Website Speed Optimization Really Matter? How to Measure Page Load Speed?

Yes, faster loading of website pages actually matters a lot to your brand. Among 200 ranking factors, website speed is the one that determines your website’s position in organic SERP. The competition to gain traffic and stay ahead online is getting tougher day by day. Website speed is an aspect that can add to this prosperity. Thus, online marketers and SEO consultants are extensively looking forward to optimizing page speed today. 

So, a few significant of load page optimization are:

  1. Improved SERP ranking 
  2. Better user experience
  3. Uplift brand perception
  4. Better conversion ratio 
  5. Nominal bounce rate

Now, after knowing the broad significance of website speed, you have to learn how to measure it. These are the few metrics with which you can calculate your page loading speed:

  1. Peak response time (time taken to transmit the request)
  2. Tentative application response (time taken by the website to respond to the request)
  3. Error percentage (percentage of requests that couldn’t be processed by the website)
  4. Throughput (unit of information that the website processes in a defined time frame)
  5. Request per second (request processed by the website every second)

Well, if you want to make the website speed calculation easy and automated, RankWatch is here to assist you. 

Our SEO analyzer tool gives an instant site check-up report that also includes the load page speed of your website.

RankWatch Website Analyzer

You just have to log in to your RankWatch account or take a 14-day free subscription. Next, navigate to the website analyzer tool, feed the domain URL in the given column, and click the analyze option. 

The AI-driven tool will automatically offer you insights like website speed, loading time, and other on-page SEO factors that impact the SERP ranking. You just have to collect the data and work in order to accelerate the site speed of your domain. 

And now, the best part! It is available free for all users. The technical facilitation that is charged by most of the brands in the market is being offered without any charges. 

How to Improve the Page Speed? 

Well, when you already know that the fast loading of your website is impacting your brand’s reputation in the market, there have to be some immediate measures to optimize it. 

So, let’s discuss some pointers on how to optimize the website and see your page loading faster. 

Image Compression

The heavy size of content images often leads to the slow website speed of the website. If you are able to format the correct size of those images, fast loading will probably get into the picture. So, one has to afford to cut down the image quality in order to let the website witness a high page speed. 

Mitigate HTTP Request

To boost the site speed of the website, one should precisely aim to reduce the HTTP request. More will be the HTTP request; more will be the time taken by your web page to load. 

Now, how to find them out?

RankWatch Site Auditor

Very simple! Just log in to your RankWatch account, set the website domain URL as the new project, and visit the site audit section. This site auditor tool would give you end-to-end data on HTTP status code distribution, non-indexable pages, and page response time distribution. Further, you can lessen the number of HTTP status codes for faster loading. 

Cache Optimization

Browser cache optimization is another way of improving the website speed. This also reduces the HTTP request and improves the page loading speed. When the pages don’t render repeatedly, the HTTP request being sent to the database will automatically get cut down in numbers. This will allow the web pages to load faster. 

Cut-off Cookie Size

Fundamentally, cookies store data that persist in between the requests. Now, the size of cookies is directly related to the size of data being transferred during the page loading process. So, it is invariably suggested by digital marketers and technical SEO specialists to kick out unwanted cookies or reduce the size of cookies. 

Avoid URL Redirects

Avoid URL Redirects

A URL redirect is the process of routing the users automatically to another URL. However, this will again increase the additional HTTP requests, eventually reducing the website speed of the website. So, try to avoid URL redirects and sustain a healthy and fast loading of website pages. 

Reduce Plugins

Plugins not only reduce the speed of your site but also cause security issues. More are the number of plugins installed in the system, more will be the resources required to run them, and less will be the page loading speed. The best possible solution is to update the required and eliminate the unnecessary ones. 

Minify Javascript, HTML, and CSS

Whenever a visitor wants to get access to any of these particular files, a large number of HTTP requests are generated. Either minify or re-group them to avoid the catastrophe. 


So, In this blog, we have made a complete discussion on page speed, its significance, and ways to measure, optimize, and improve it. Further, you also got to know how an efficient internet marketing tool like RankWatch can help you throughout the process. 

Hope this article has offered you enough insights on page speed, and the methods to attain it 


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