Another year has started, and it is the perfect opportunity to kick off new beginnings. The year 2022 is great; if you want to make your first sale, or if you want to make it bigger than ever. One of the things that you should be excited about is what kind of trends would surface in the realms of social media marketing.
Social media marketing will continue to be one of the most effective forms of modern-day marketing so it is essential for you to be in-the-know of up-and-coming trends that you can apply for your campaigns. Knowing these trends will allow you to make proactive plans, and hopefully on top of your competitors who would only be reactive when these trends become apparent.
With all these, here are six social media marketing trends for 2022 that you should keep an eye on:
1. The growth of influencer marketing
Influencer marketing is not a new concept. It is quite prominent in 2018. But for 2022, influencer marketing is seen to grow more than ever before.
The benefits of influencers are widely appreciated, resulting in established influencers becoming more and more expensive. This has also led to the rise of influencers with smaller following: micro and nano influencers, or those with only around 40,000 and 10,000 followers respectively.
They might not be able to command as much following as do the big players, but these smaller-scale influencers are becoming important on their own right. Not only are they becoming helpful for smaller business who are unable to pay for the big-time influencers, but also some of them prove to be the perfect fit for such businesses.
Remember that when choosing an influencer to partner with, it is essential that you take into consideration three key factors:
First, your choice of influencer should have decent social media reach. Again, it is excellent if you can partner with someone who has hundreds of thousands of followers or more but still depends on the scale of your business, as well as how much the influencer will charge on account of the audience he or she can command.
The number of followers is not enough if those people do not fall under your target market. Your influencer’s audience segment is, therefore, another crucial factor to take into account.
Lastly, you should partner with an influencer who has a natural approach to marketing. Some influencers are not as effective in promoting a product because their approach can be rather ineffective. But there are some who can do so seamlessly and can really persuade their followers to make a purchase. You should work with one who has such powers to be able to make it big in influencer marketing.
2. Customer engagement is more essential than ever
Engaging your customers is about one of the most game-changing marketing tactics that you should employ. This is especially true for 2022 because customer engagement is seen to grow to be more critical than it has ever been. And through the years, social media has proven to be one of the most effective channels for engaging customers.
Customer engagement not only helps improve your conversion rate but also helps you retain loyal customers that are willing to do repeat businesses with you. To be able to engage your customers better, make sure that you launch dedicated campaigns with the use of exciting, appealing, and truly engaging content. Craft unique, well-planned campaigns that can help you win your customers.
3. Sales enablement through social media
A lot of development continues to go on the realms of social media. What was once an avenue for socializing with friends and family members have become a capable platform that business should tap for their sales and marketing initiatives. Social media has grown more than being a channel for improving awareness, and engaging one’s audience, into one that has more direct influence over sales enablement. Studies are showing that a lot of purchases originate from buyers who come across their desired products on social media. This goes on to explain that true enough; social media is an effective channel in reaching potential customers.
With this in mind, you should craft a winning social media marketing strategy that can take full advantage of this fact.
4. AI integration for better customer service
Social media sites are expected to take AI integration and machine learning to the next level this year. AI is seen to especially tap areas that can be used by businesses to improve further how they engage their users.
Here’s a short video on how you can create a social media marketing strategy that will stand out with a help of an AI:
For one, chatbots are very much maximized for messaging, allowing business to provide customer support in the absence of dedicated personnel. The adoption rate for chatbots is good, and it is expected to be even better this year as AI becomes more advanced.
If you have not tapped into this yet, give it a try to boost your customer service, which allows you to enhance your customer engagement.
5. It’s all about visuals
It is becoming more apparent that the most effective strategies in social media involve more visual content. This includes the use of high-quality photos and videos which can be used in different ways through social media. Aside from general posts, there are also more creative ways to make use of pictures and videos such as stories and live videos, which you should learn to maximize.2
Visual content can attract more attention than an ordinary post, making visual campaigns more effective. You should therefore really dwell into crafting more visual content this year.
6. Trust and transparency in social data
Finally, one of the most significant turning points that are seen for 2022 is how social media would move towards building more trust by making use of social data more transparent. Some landmark issues in 2018 have made the whole world take a closer look at how social media sites collect, store, and make use of user data. Perhaps one of the biggest is the election-related issue that involved the use of as much as 87 million Facebook users. The data has been used to target specific users to influence election results allegedly.
This has led to social media players becoming more liable on the ability of their users to maintain their privacy by fostering honest communication, and the transparent and ethical use of their data.
This also affects social media marketers because there is also a need to ensure that marketing campaigns are ethical, and only make use of customer data from social media obtained in proper procedures. For one, paid ads generally allow marketers to tap specific audiences through the use of their data and their interactions with these sites. But measures are being implemented to ensure that such information is not used for the wrong reasons.
A new year has kicked off, and it’s about time to start your campaigns. With the knowledge of the foreseen trends for 2022, you should make sure to craft a social media marketing battle plan that can help you stay ahead of the competition, and reaping the best results you can get. 2022 will be a good year for your social media marketing – claim it!