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1,406 viewsSo, this is a story of a small knit team of young individuals, bounded by the common belief of breaking boundaries with their ambitions and challenging the status quo. A 56-day and counting marathon of brain cells focused solely on one target.
The Launch.
Coming from a set up of a swanky office with glass doors and conference rooms, the Founder decided for the next launch of RankWatch (a.k.a ‘THE’ Mach 4.0 Version) we will move the base to his home. We were ecstatic, after all who does not like to work in the comfort of a home.
It has been 56 days since we stepped out of this ‘comforting’ space to right now, when I am writing this. We have done it all. Coded and developed for 108 hours straight. Starved ourselves unknowingly, forgetting breakfasts for days in a row (people had to be manipulated to eat).
Some of us haven’t gone back home at all, a mother was over-heard asking Sahil (Founder), if we were building a Nuke, and if you ask me, she couldn’t define it better, a nuke in the Digital Marketing Industry.
Don’t get me wrong! We had our share of fun, poker and wine after dinner has become a staple with the team (even for people who apparently touched only beer and never played cards). Its somewhat our way of working, and all that is left to do here is ponder on how we will manage to settle back into our lives in the normal office space. Well, I guess they will need to get used to the poker chips and beanbags!
We are all now pumped up, and ready for the launch.
So what can you expect from the new version of RankWatch? After much anticipation and countless hours of hard work, you can definitely expect the best!
What is happening in this launch? A LOT.
Just to highlight some features –
1. A Bomb UI/UX – A lot of our existing users like our current interface, reason being it being the simplest of all. We have now changed the complete look and feel of the platform keeping the simplicity intact.
2. Google Analytics – We have now integrated with GA, and yes we aware of the ill-timing of Google’s decision to turn off keywords from sources. But then again, traffic sources, with the rankings on your favourite interface together.
3. Keyword Suggestions – We will now advice you the keywords you can invest in.
4. Competitor Watch – We already gave you organic competition, now get to know your top paid competition also. Cherry on the cake? We will display the ad your competitor is showing to get business on your dashboard.
5. Keyword Archive – Get a copy of Google’s first page for all your keywords, and of course we will maintain it historically. What will it do? Good question, let us say after 6 months you wish to know how Google’s page looked like what it is today, you will use this feature, to visually see how things have moved around.
6. Error Suggestion Module – Wondered why your rankings are dropping, or need help maintaining your current ranking, RW will help you out. We will tell you what is it extra you can do to improve your rankings.
7. LHF – Now harness the power of the keywords that you are not tracking. We have upped the stakes in the platform industry just by this feature, we will tell you keywords that are ranking on Page 2 – Page 6, which you can optimize to increase the traffic.
8. Backlink Watch – Now get a much more comprehensive list of your backlinks with additional information
So that’s that for a highlight of what is coming very soon
It is 3.15 AM here, the team is glued to their laptops while I write this story about them. I have to get back to my usual stuff now.
Stay tuned!
Follow us on Twitter @RankWatch, and tweet @RankWatch What’s happening!, we will probably let you know what module are we working on, or who is winning in poker that moment.
Oh wait! Before I finish, below is a sneak peak visual of what is coming. Check it out!
Also, if you haven’t signed up with RankWatch already, feel free to have a trial of the platform. Or drop us an email at [email protected] and someone from our AWESOME team will get back to you.
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