Voice Search: How to Optimize for SEO in 2019

April 3, 2019 | Advanced SEO

Voice Search

These days, virtual assistants, such as Alice Yandex, OK Google, Google Assistant, and Siri are rapidly becoming popular among regular Internet users. The number of people who prefer to use voice search is increasing with each passing day. It’s because voice search is much faster, more convenient and easier than typing a query using the keyboard.

In simple words, Voice search is a process to explore info, products, services, etc, on search engines through voice commands. When you pronounce the request, the auto speech recognition system (ASR system) converts the audio signal into text and you get results for the same. Any voice request goes through four stages of recognition- Filtering, Digitization, Analysis and Identifying “data patterns.

So, we can say that SEO is an incredibly fast-growing industry. Sometimes, in order to be aware of all the latest innovations and make the most use of that, you need to spend a lot of time on it.

Always keep in mind that voice search has unprecedented influence on organic search results shown by different search engines. A sharp increase in the number of mobile Internet users and the qualitative leap in the development of voice assistants has led to the fact that the method of searching for information on the Internet is changing dramatically with each passing day. So, SEO and marketing specialists always wonder how to optimize websites for voice search. Let’s find out now.

1. Careful Use of Featured Snippets

In response to voice requests, search engine robots use snippets to display the best results. These fragments are often referred to as “Position 0. They offer a direct answer to a question that appears at the top of SERPs and contains a link to the source with the answer.

Always keep in mind that almost 30% of the 1.4 million Google requests are answered with snippets. So, SEO specialists use snippets as an important part of Voice search optimization. An important point to remember with regard to snippets is that if a person searches by voice and expects an immediate result, he/she will get the exact results, no other materials are shown in the top search.

2. Use Low-Frequency Keywords

The key difference between voice search and ordinary search is the use of a more natural and conversational language. So, you must adopt new search styles and query formats to while optimizing your site for voice search results. The first step to optimize snippets is to identify information requests related to your product.

Use special tools to select keywords and conduct customer surveys. Don’t neglect questions you constantly get from your customers. Apart from standard keywords, use low-frequency keywords, popular search terms, and slangs while optimizing your site for voice search results.

3. Optimize Content for Mobile Devices

Keep a close eye on Voice search trends and optimize content with a mobile-first approach. Write content colloquially. The clear and coherent language used on your site helps Google to find it easily and show them in results. Optimize your content carefully before making it live.

Take care of its titles, subtitles, length, the accuracy of information, etc. Avoid complex phrases and sentences as far as possible. Do not complicate the content so that its meaning seems more convincing and authoritative. Write content in the simplest possible language. Your articles must give all-inclusive information to visitors and help them informed decisions easily.

4. Pay More Attention to Local Market at First

Always keep in mind that voice search marketing is distinguished by its focus on local search. So, you must develop a local search strategy as 50% of mobile visitors perform a local search to find the desired stuff.

This kind of search may not involve the display of snippets. Google can refer to the company’s business profile, its address, contact information, and opening hours, etc. Always keep in mind that referrals are one of the most popular voice search queries. Focus more on local SEO to help visitors find your website through voice search.

Content optimization for local requests requires that all your contact information is as accessible as possible. Make it easier for Google to analyze your site and increase its ranking. Make sure that your contact information is not represented by a picture, otherwise, it will definitely reduce your chances to appear in the top search results. Make business profiles on Google and update it regularly.

5. Add Question-Answer Section to Your Website

Create a separate “Question-Answer” section on your website to optimize content easily and effortlessly. Make a list of possible questions that customers ask you or your employees and use analytics tools and third-party services to search for key phrases.

Based on the obtained data, write content that will give your customers clear answers and useful information. Write a separate page with all the necessary information to answer each question. Do not use complex professional terms and too long sentences as it will repel visitors away from your site. The text should be written in simple and understandable language as far as possible.

6. Company Reviews

Always remember that A positive opinion about your company from customers can be of great benefit to your business. It helps new visitors to get more information about your products and services and immediately press the CTA button. So, try to get more positive reviews about the company, services, and products and display them on your site.

7. Work on user internet

User intent is the mood of users shown by them while browsing websites and web pages. Some users love to read the site content, some others watch videos and there are many who have to buy products and services in a hurry. That is why it’s very important for you to identify the future intentions of your audience and optimize your website accordingly for the voice search result. You must always keep in mind that internet users use slang languages and small terms to find info, products, and services, etc through voice search command. Conduct massive research on how users find your brand on the web and the main terms used by them. Place those terms in your site content to help it rank on the top search results of Google.

8. Optimize your website with your mobile first approach for all search engines

You must always keep in mind that most internet users conduct voice search through mobile devices. Therefore it is important for you to optimize websites all leading search engines with a mobile-first approach. This is because almost all leading search engines have started to support voice search command to help you just find the desired stuff easily and quickly.

Conclusion

Voice search technology is changing the way Internet users conduct a search on the WWW. Its popularity will continue to gain momentum. It is too early to predict the end of traditional SEO activities, it’s always better to prepare for the worst in advance.

Use these care tips to optimize your site for voice search results and help it float on the first page of Google. One of the smartest speech recognition systems belongs to Google, which works with the help of Artificial Intelligence to collect user data and show the best possible results to them in accordance with keywords.

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