Having your own blog is an excellent way to build awareness for your business and build both exposure and visibility online. Blog posts can spread fast throughout various media channels and are very good at providing relevant content to your target audience. Providing your audience with informative, educational and entertaining articles from your blog is also a great way to build relationships and foster engagement. However, even with such high-quality blog posts, many businesses nowadays struggle to find enough readers.
The main reason is that the online world is oversaturated with similar content, that it becomes very difficult for your own content to stand out. Nevertheless, that’s no reason to simply give up. Search engine optimization (SEO) can help your blog posts reach the necessary audience and become visible, as well as easily available to everyone who’s interested in your topics. SEO takes time and effort to produce viable results, but in the end, it’s well worth the effort. That being said, here are a few ways to optimize your blog posts for SEO.
Do your research
Good SEO comes from understanding your target audience. The more you know about your consumers, the easier it will be for you to optimize your blog posts properly. Therefore, don’t hesitate to conduct thorough market research. Understanding your audience comes down to determining their preferences, needs and expectations.
For example, what kind of topics or articles does your audience prefer? Which media channel is your audience most likely to find content that interests them on? In addition, what keywords does your audience use to research relevant content on search engines? These are just some basic things you must know about your readers. Moreover, it won’t hurt to scout your competitors as well.
Competitive analysis can help you understand how your main competition does things, such as what kind of content they produce, how do they optimize it for SEO and which keywords and how are they engaging their readers, among other things. This will help you determine gaps you can exploit to improve your own blog post optimization and gain more visibility for your articles than your competitors have. In short, you’ll be able to gain a significant competitive advantage.
Choose the right keywords
Once you’ve successfully completed your research, it’s time to choose proper keywords for your blog posts. Keywords are essential for optimizing blog posts because they build visibility for your posts organically. In other words, keywords help match the consumer intent with your blog posts. What’s more, keywords help search engines understand the context of your posts, in order to properly rank it and display it to users who use related keywords to search for articles.
In essence, you should focus on one or two long-tail keywords per blog post. The main reason is that users who use long-tail keywords for research, usually want more information about a specific topic, which means they are most likely to read your entire article. Also, you must avoid keyword stuffing, which is basically using keywords as much as possible to boost your organic rankings. This will result in a penalty from search engines instead of a high-rank reward.
Optimize tags, URLs, Meta Descriptions
Simply including keywords in your blog posts is not enough to optimize them properly. It’s important to know that SEO helps you rank higher on search engines by ranking well for specific keywords. That means that keywords must be included in the title tags, URLs, meta descriptions and other elements of your blog post to help both your audience and search engines understand the context and the content of your blog posts.
Properly optimizing these elements is one of the surest ways to greatly increase website traffic. Title tags have a purpose of helping the audience and search engines understand the relevancy of your blog posts. Including a keyword in the first 60 words of your title description is therefore crucial for blog post optimization.
The same goes for the URL of your blog posts. Including a keyword in the URL structure of your posts helps website crawlers determine the content of your post. Meta descriptions are additional information about your posts that appear on SERPs (Search Engine Results Page). Including a keyword in the meta description is vital for encouraging the audience to actually understand your content and click on your post to continue reading further.
Leverage Internal Links
Link building is one of the most important factors in SEO. Inbound links present search engines with the authority and relevancy of your blog posts. However, internal links can also boost relevancy and visibility of your other blog posts. That’s why it’s important to include internal links in your blog posts whenever possible.
For example, if you mention a specific topic in your blog post, but you’ve already covered that topic in detail in another post, then linking to that article for additional information is a great way to engage the audience to read further. That way, you’re not only encouraging website visitors to stay and explore further, but you’re also building authority and relevancy for your other blog posts on search engines. Simply put, one blog post supports the others.
Tap into social media
Blog posts that are popular on social media tend to get better ranking on search engines. The main reason is that search engines reward blog posts that have plenty of likes, shares, tweets and so on. Taping into social media may be ideal for your blog post optimization. You can share your blog posts and articles on your own social media pages to boost the audience’s engagement.
What’s more, engaging in guest posting activities on reputable and relevant sources is also a great way to boost your post’s credibility and authority further. Not only that, but you’ll also generate much more interest from readers. Moreover, getting a social media influencer to endorse your blog posts is a great way to ensure that your content goes viral on social media platforms. Influencers favour good reputation and anything that’s promoted by them tends to get a lot of attention from their followers.
Blog posts about specific topics or news can easily get you the visibility and credibility you need online. They can help you position yourself as an industry expert to whom the audience will turn for additional information. However, in order to get your blog posts seen, you have to optimize them properly, so that your audience can easily find and access your relevant content.