You think traffic is enough to generate heaps of profit from your online business?
Sure, having a steady stream of visitors to your digital storefront is one of the prerequisites to online success. But you still have much to do in order to convert them into paying customers.
In this post, we’ll reveal five of the best tactics that guarantee an improvement in your lead generation efforts. Of course, none of these techniques are meant to be easy — so sit tight, grab yourself a cup of coffee, and read on:
1. Create a Roundup Post to Attract Engaged Readers
If there’s one thing that’ll win your audience’s trust, it’s the name of a popular or influential person in your niche.
A roundup post is basically a type of content built from the contributions of different influencers. This includes bloggers, business executives, authors, and renowned experts with an established online presence.
Upon publishing a roundup post, any influencer involved in its creation will be more than willing to help spread your original post. Not only will this bring more traffic to your site, it’ll also bump up your credibility as an information source — making your audience more likely to turn into subscribers or paying customers.
To create a roundup post, you must first pick a topic that will intrigue your target readers. You can start by browsing Q&A sites like Quora for trending questions. If you follow forums, online marketplaces, and other niche-specific community sites, you can also scrape ideas from there. Just look for customer concerns, comments, or reviews that need a coherent response.
Once you have a suitable topic, the next step is to look for influencers who may be willing to contribute to your roundup. For this, you can either use a content research tool like BuzzSumo or Brand24 or something geared towards influencer outreach. When it comes to writing and promoting the actual roundup, just don’t forgot the following pointers:
- Use an attention-grabbing headline that screams authority. One way of doing so is to refer to your contributors as experts or something similar. For example: “50 Lead Generation Tips from Content Marketing Experts.”
- Address your audience’s problems. To stir interest in your roundup, make sure it is aligned with your target audience’s pain points.
- Insert calls-to-action. Regardless if you want readers to subscribe to your mailing list or buy from your online store, be sure to add a CTA for it.
- Repurpose your roundup post. If you want to squeeze more shares on social media, consider repurposing your roundup into an infographic or a slideshow.
2. Offer Free Webinars
By now, it’s no secret that the online audience is always after value. But rather than offering free eBooks in exchange for opt-ins, a better strategy is to invite them to a live webinar, which will enable you to generate higher quality leads, establish yourself as an expert, and extend your online reach by having other influencers aboard.
Just like roundup posts, webinars must cover a topic that piques the interest of your target audience. Of course, you should also make an effort in promoting your webinar through channels like social media, guest posts, and landing pages in your site.
An all-in-one webinar platform like ClickMeeting can help you accomplish all of these objectives. Some of its key features include a registration page builder, surveys, real-time chat, and social media sharing. It also has a user-friendly interface that anyone can learn in less than an hour.
3. Use Data-Driven Proposals to Ramp Up Response Rates
Sending proposals is one of the most tedious aspects of lead generation, especially for B2B enterprises where you’re expected to be more hands-on. Unfortunately, plenty of marketers fail in creating a value-oriented proposal that will get the prospect’s attention. Most of them often jump the gun and aim for the sale as soon as possible without establishing the authority of their brand.
You can avoid this pitfall by starting with data-driven information that pertain to your business or a problem that your prospect is trying to solve. If you can come up with the data yourself, whether through case studies or audits, then you should definitely include them in your proposal. Otherwise, you can resort to search engines and market data portals like Statista.
To make it even more convincing, you can leverage proposal software that offer pre-made templates, built-in interactivity, and support for other content types like videos, pricing tables, and so on.
4. Infuse Infographics into Your Content Marketing
An infographic is probably the most flexible form of visual content available today. It can be repurposed into a slideshow, distributed through image-sharing sites for more traffic, and integrated into blog posts to enhance the reader’s experience.
With a little creativity, they can also be used to accelerate your lead generation efforts. For example, you can create infographics that visually represent promos on your website. You can also use them to make in-depth data more digestible and skimmable in landing pages — thus, allowing your audience to obtain the information they need before they convert.
To create infographics, one option is to hire a freelancer or design agency that accept project-based arrangements. If you want, you can also use a free, drag-and-drop image editor like Canva.
5. Split-Test Landing Pages
Not even a marketing genius can unlock the full conversion potential of a website in a single try. Instead of following a rigid blueprint to the letter, successful marketers learn to adapt. They let data reveal the way to growth, which is why you should also have a split-testing strategy to augment your lead generation.
Split-testing, also known as A/B testing, involves the simultaneous implementation of two or more versions of content — allowing you to determine the best possible variation in the shortest amount of time.
Today, there are plenty of analytics tools that startups use, you can also use them to acquire data more effectively. Some of them are free, but there are also paid solutions that include features like e-commerce integrations, demographic reports, and real-time data.
Lead generation is a puzzle that has a unique solution for every brand. It’s up to you to piece together the right components yourself. Hopefully, the strategies outlined above are enough to give you a clearer picture on what needs to be done. But if you want more, you can check out this post for ten ways to potentially convert traffic on their first visit.
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