Visual content is spread all across the internet, and consumers and marketers are becoming increasingly accustomed to it. The popularity of visual material soared in 2020 due to the pandemic, and marketers buckled up to incorporate it into their marketing campaigns in order to keep up with the times.
Visual marketing has become an essential part of content marketing strategy in the past few years. By 2023, the majority of all content will be visual in nature. This means that marketers must keep up with the latest visual content marketing trends and statistics to stay ahead of the competition.
In this article, we will analyze some of the most important content marketing stats you must know in 2023. We will also discuss the latest content marketing trends and how they can help you create better visuals for your campaigns. Using those content marketing resources you can make sure your visuals stand out from the crowd and get maximum engagement from your audience.
Make use of this information to guide your future marketing approach.
1. Most marketers release visual content two to five times per week
A fine way to level-up your content quality is to incorporate graphics into your content marketing strategy. Making a social media post by using stock photos or videos is always quicker than creating lengthy blog articles or other forms of advertising.
As per certain studies, marketers generate visual content across platforms between 2-5 times each week.
2. In 2022, video was the most popular type of media employed in marketing initiatives
Video is the most popular form of media used in content marketing tactics when it comes to content types. In polls done in 2022, it was discovered that marketers used videos more often than e-books, case studies, and even blogs. The report added that videos had won first place for the previous two years in a row.
3. 50% of marketers devote at least four to five hours a week to creating visual content
Every week, 22% of marketers spend between five and ten hours, and 29% between more than ten and twenty hours on visual content. Graphic designing firms frequently fill the void left by marketers who are becoming more frugal with their time to produce excellent visual content.
4. Ten times more people engage with Facebook Lives than traditional videos
And it makes sense since, according to visual content marketing statistics, going live is a terrific method to pique interest, capture attention, and trigger the FOMO effect in your audience. This is crucial since everyone is constantly on the go.
For instance, 90% of Twitter videos are viewed on mobile devices, and 85% of users operate multiple devices simultaneously. Because of this, 73% of videos are two minutes or less in an effort to communicate their point quickly and win the war against our dwindling attention span.
5. The most frequently utilized digital content on the internet are original illustrations and infographics
Creative visuals are becoming increasingly common in content like social media posts and blogs. In previous years, many businesses have used stock images to reduce costs and optimize time efficiency.
However, as visual content hikes in popularity and consumers become more accustomed to it, businesses need to create original illustrations and infographics for their content. As a result, original graphics are used more regularly than any other type of graphic.
6. On social media, 63% of marketers employ video
Social media is one of the most frequently used platforms for marketers to promote video content. 63% of marketers employ video content in their social media strategy, according to certain research.
There are multiple methods to engage videos in social media content. The options are truly unlimited, varying from Facebook Live videos to TikTok’s incredibly brief viral videos.
7. Videos were used by 32% of companies in their sales activities
Videos are employed not only for promotion but also for boosting sales. Videos may be used in almost every phase of the sales process, from the first outreach to the follow-up conversations.
Sending emails with videos to your leads is one way to use video prospecting. Gaining the prospect’s attention and establishing value are the two objectives of prospecting emails, both of which can be greatly aided by video.
8. According to 87% of marketers, video marketing yields favorable ROI
The ultimate aim of any marketing initiative is to produce a profitable return on investment (ROI). However, ROI can occasionally be challenging to quantify in monetary terms.
According to this content marketing statistic, the majority of marketers have discovered that their video marketing initiatives produce a positive ROI. However, not all of them may determine this solely by examining sales numbers. Other effective outcomes that might serve as success indicators include increased traffic, leads, and brand awareness.
9. The most popular marketing social media platform is Instagram
Instagram is the preferred platform for sharing selfies and keeping followers updated via video stories. In addition to being heavily utilized by marketers, the site is driven by visual content.
Instagram tops the list of platforms used for marketing, surpassing others like Facebook and Twitter. This is evidence of visual content’s power in social media marketing.
10. Over 500 million accounts use Instagram Stories each month
Regular people and businesses are increasingly using brief, unproduced videos, like Instagram stories.
Instagram stories make it simple to create visual content that is quite successful in boosting sales and developing brand identification. Instagram estimates that 500 million accounts use the stories feature each month.
11. Compared to posts without images, tweets with embedded images receive 150% greater interaction
Twitter began as a way to share quick ideas and insights, but it has now evolved into a multifaceted platform for many kinds of material.
Consumers these days want to connect with aesthetically appealing messages, which is why posts with integrated photos generate 150% higher interaction than those without.
12. On Pinterest, you may connect with over 169 million consumers
This platform is a visual content creator’s paradise because it is filled with photos and content links. According to visual content marketing stats, this is why the platform’s revenue from shopping advertisements increased by a whopping 100% in 2019.
Especially in the US, effective use of Pinterest can be, and frequently is, a significant marketing channel in and of itself. Additionally, according to social media marketing data, pins that depict items and services in use are 67% more likely to result in sales, highlighting the value of visual content.
13. 95% of B2B clients form opinions and assess businesses based on their visual content
Due to the pandemic and the lack of in-person events, this became increasingly crucial in 2020, when opinions of a brand could be formed almost exclusively online.
As a result, according to visual content marketing statistics, up to 91% of marketers deemed video to be the most crucial type of brand visual content strategy in that year.
Up to 86% of B2B organizations preferred to outsource the task to other teams or digital marketing agencies instead of producing the content themselves, while another 30% chose to outsource the distribution of their own content.
14. When information is combined with an image, people remember it 55% better
According to certain studies, visuals are the key to engaging audiences and effectively communicating your message in advertising. People remember 55% more information from written content when combined with an image than from written content alone.
Therefore, wherever possible, it’s a good idea to use photos in your text to increase the effectiveness of your marketing campaigns.
15. 85% of adults simultaneously use multiple devices to watch content at the same time
85% of adults consume video content simultaneously on multiple devices, according to surveys. For instance, individuals might browse TikTok on their smartphones while watching YouTube on their TV.
Although it may seem unusual, it’s actually rather typical, and marketers should take this into consideration when creating their approach. It could serve as justification for distributing your video material across many platforms and making it responsive to a variety of devices.
In conclusion, content marketing is here to stay. The content marketing space has only grown in size in the past few years. It’s time for us to boost both the size of our crew and our content expenses. You can also increase your content production by using freelancers and agencies to generate high-quality content.
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Which of the stats and trends mentioned above about content marketing did you find most compelling? What success have you had with content marketing? Comment below and let us know!