Top-notch content is being considered the king only when it drives traffic and brings conversions.
Otherwise, even well-written content is of no use.
And no high-quality content can drive conversions, unless it is aptly optimized.
This article shall discuss the best SEO content optimization strategies that you must implement to boost your conversions in 2023.
What is Content Optimization?
Content optimization is a process of refining content with the goal of reaching a larger target audience and achieving a higher ranking.
That means you must develop content that readers feel like getting engaged with, and also, it must be SEO-optimized content.
Why is Content Optimization Important?
You must optimize your content for the following reasons,
To Cope With The Frequent Changes in Ranking Algorithms
Google often changes its ranking algorithm through updates.
These updates can knock out your old content from the SERPs, which was ranking on the first page at the time of creation.
However, re-optimizing old content that no longer performs well, can improve their SERP rankings.
To Reach The Right Audience
Optimizing your content, including the right keywords, and implementing on-page SEO techniques ensure you reach more of your target audience.
That, in turn, drives more traffic to your web page and boosts your conversion rates.
To Achieve Specific Goals
Optimizing your content allows you to re-design it to achieve specific goals.
For example, if your goal is to drive new traffic, you need to optimize your content, targeting the audience at the top of the sales funnel.
Content Optimization Strategies to Increase Conversions
Now that you know the importance of SEO content optimization, this section will describe the most effective ways to create SEO-optimized content.
Use Keywords Properly
Keywords play the role of a bridge that connects your content with the searcher’s query.
Targeting the right keywords helps search engines understand your content’s context and determine which search queries it can satisfy.
Besides, it helps them rank your content accordingly.
Hence, a thorough keyword analysis using a reliable tool is a must, to know your right target keywords.
You can execute keyword research like a breeze using the RankWatch tool by following a few simple steps mentioned below,
- Log in to your RankWatch account and visit the dashboard.
- Go to keyword research and enter your primary keyword.
- Hit the ‘Search’ Button after selecting the location.
- The tool will show the entire list of keyword suggestions along with their search volume, competition, and CPC.
- RankWatch also suggests keyword-based questions that most users type during their searches. Using those suggestions can significantly increase your SERP rankings.
Once you have completed your keyword research, you must ensure that your keywords are placed on the following key areas,
- Introduction paragraph
- H1 header
- At least one H2 header
- Meta Description
- Page URL
Never stuff your content with keywords; otherwise, it may appear as spammy content to search engines.
Include SEO-Friendly Title Tags and Meta Descriptions
Readers see the title of your web page in SERPs first.
Hence, writing a compelling and punchy heading with targeted keywords is your first chance to attract readers.
You should include the keywords in the initial part of your title to rank your web page better.
RankWatch SEO IQ provides you with the details of the usage of exact keywords in your title and also suggests if it requires any further improvements.
Meta descriptions briefly describe what users can expect by landing on your web page.
The meta description should be clear and to the point.
Including your targeted keywords and search phrases in the meta description is essential. Google makes them bold when used in meta descriptions. That, in turn, can increase your click-through rate.
RankWatch SEO IQ provides you with the detail of keywords used in your meta title, meta description, and meta tag. The tool suggests the necessary actions to further optimize your web page SEO.
Break Up The Content to Make it Easily Skimmable
You must break your content down into relevant subheadings. That helps readers in two ways.
Firstly, they do not feel bored and tired while reading your content. And secondly, they can choose to read any particular portion of your content under a specific subheading.
You should break your content using H2, H3, and H4 tags.
Inserting secondary keywords naturally in your sub-headers helps your landing page rank better.
RankWatch SEO IQ suggests the changes your sub-headers require.
Ensure a Faster Page Loading Speed
When you browse the internet and click on a web page link in search results, you expect that page to open immediately.
If you have to wait longer to open that page, the next most obvious thing you can do is to leave that web page and click on the next available option on the SERP.
That is why slow page loading speed significantly increases the bounce rate for any website.
You must ensure a faster page loading speed to offer a smooth user experience and a higher website conversion rate.
And the first step towards it is to check the size of your web pages. They should be within the average size of 3 MB to ensure a rapid loading.
You can use RankWatch’s website page size checker tool for FREE to measure the size of your web pages accurately.
If any of your landing pages exceeds 3 MB, you can eliminate unnecessary elements to reduce size.
That, in turn, shall boost your conversion rates.
Create a Solid Internal Link Structure
Internal linking almost plays an equally important role, like backlinking for page optimization.
You should interlink relevant pages to your landing page using appropriate anchor texts.
It is essential to check your internal link profile using an accurate tool. RankWatch backlink checker tool can help you check the same by following simple steps.
- Log in to your RankWatch account and visit the dashboard.
- Click on ‘Backlink Analyzer’ and enter the domain name of your website.
- Click on the ‘Search’ Button.
- You will get the summary report in a blink of an eye. That includes the total number of active and deleted backlinks, citation score, trust score, and a date-wise link acquisition trend graph.
Use Proper Images
Not only the content but also the images used in your content need to be optimized for SEO.
First, you must ensure that the images used are of the right quality and size.
The uploading speed of your images depends on the resolution and aspect ratio. You must compress the images accordingly to ensure faster loading speed.
Once you have resized your image, the next most important thing is adding alt texts in those images in HTML. You must write alt texts in such a way that they can describe the image to the crawlers.
Moreover, alt texts appear and describe the intent if the images do not load properly.
RankWatch SEO IQ recommends keywords to be included in the image alt texts for better SEO content optimization.
Develop Content Prioritizing Search Intent
Developing content keeping in mind the search intent is an essential part of content optimization strategy.
It will be of great help if you put yourself in searchers’ shoes while writing your content. Then you will understand users’ intents and expectations while they perform a search.
Clicking on the ‘Questions’ tab of the content editor of RankWatch SEO IQ will provide you with the most popular search queries often used by searchers.
Using them as FAQs or headings in your content will further enhance your SEO-optimized content.
Whenever you develop content, it is equally important to optimize it, like ensuring a high quality.
However, SEO content optimization is also essential for your old content to stay in the SERP even after algorithm updates, to ensure that your content reaches the right audience, and achieves specific goals.
You must use relevant keywords, design SEO-friendly meta descriptions and title tags, break your content into segments using proper subheadings, create a solid interlinking profile, use the right images, and ensure a faster page loading speed to create SEO-optimized content.