Get to know Dinesh Modi, Co-founder, BeCognito

Dinesh Modi is Co-founder and strategy expert at BeCognito.com which is based in Minneapolis, MN. Dinesh has a Master’s degree in Management Information Systems and a Bachelor’s degree in Information Technology Engineering. He created his first website at the age of 14 and has completed 375+ projects till date and served clients in 19+ countries. He takes a keen interest in organic SEO and digital marketing techniques that can help his clients succeed. Dinesh has a few startup and digital marketing awards to his name and is currently working on expanding his business in North America after a successful execution in India.
He is a fun-loving person and a popular figure among young engineering aspirants. In his free-time, Dinesh likes to study about Bitcoin, go for a swim, shake a leg (dance) or throw some kicks (kickboxing). You can know more about him at DineshModi.com

Please introduce yourself and where you work.

I am Founder & CEO for Innovations which is based in Nashik, India and Co-Founder at BeCognito based in Minneapolis, US. Both my firms are full-service digital marketing agency. I have 7.5 years’ experience in Digital marketing and I have completed 375+ projects and served clients in 19+ countries. We help businesses increase and enhance their online presence through our services that include Web Design & Development,SEO, PPC, Email Marketing, Web Analytics, etc.

How do you think SEO has changed over the last 10 years?

SEO has become smarter over the past 10 years and it continues to grow every single day. One can no longer dominate Page 1 positions by just stuffing in Keywords and having their meta tags right. The focus has shifted greatly towards Mobile search & now even Local search. These challenges keeps the SEO space interesting.

How did you get introduced to digital marketing, more specifically SEO?

I was passionate for IT since childhood. I started Web Development using simple HTML when I was 14 years old. I was curious on big sites leverage CMS and how they operate. This eventually led me to master major CMS out there in the market. I learnt very soon that just having a good website is not enough and that is where my SEO journey began and there has been no looking back since then. I am a keen believer of “Design is not making things look pretty, It’s about making your visitors return to your site” and this belief has brought me to a stage today where I am more passionate towards SEO than towards Web Development.

What are the services you provide to your clients?

We at BeCognito are a full-service digital marketing agency. Our major services include Web Design,
Web Development, Internet Consulting, SEO, PPC, Social Media Campaigns, Email Marketing & Web Analytics.

What strategy according to you will prevail in 2017 for SEO?

First would be Local search & second would be Mobile search. You will definitely not see websites dominating keywords if those areas are neglected in 2017.

What would your advice be to people who are looking to take up digital marketing as a career choice?

Get started. Do not wait for Clients. Do not wait to start an agency. Setup your own site and experiment. See if it keeps you on your toes and if it makes you lose track of time. If it does, you have an exciting career opportunity ahead.