Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
The way search engines evaluate websites has also completely changed. A decade ago you could use link farms, keyword stuffing and other shady tactics to improve your organic rankings. Today you are (rightfully) penalized for those types of practices. Today’s landscape is all about providing value to the user. Useful content and user experience reign supreme.
Another notable difference between the landscape then and now is that search is so much more local than it used to be. Users want accurate local results and they want them on all of their devices, fast.
How did you get introduced to digital marketing, more specifically SEO?
Marketing budgets were being slashed all over the place which, as an intern in New York City, provided me with a unique opportunity to get some good, hands-on experience. While learning everything I could at these internships, I realized that I needed to carve out a niche, something I’m good at, something that’s going to only grow. I started with Google Analytics. I analyzed traffic, patterns, and trends and created analytics reports for my supervisors at these firms. Analytics and logic came naturally to me and I still enjoy it very much. At the time, there weren’t many marketing people being professionally trained on digital advertising or SEO so I taught myself as much as I could. When it was time to enter the job market, I specially looked for opportunities where I could learn more about digital marketing.
A few years later I was launching an e-commerce website for a retail chain and met Steve Wiideman. He greatly expanded my knowledge of SEO and helped to fill in the gaps of my self-education.
What are the services you provide to your clients?
What strategy according to you will prevail in 2018 for SEO?
Ensuring that every client’s content is optimized specifically for mobile devices is a large focus of my 2018 strategies.
What would your advice be to people who are looking to take up digital marketing as a career choice?