Julia Ross is a marketing executive with hands-on management experience in optimizing digital marketing strategies which translate into profit for businesses. With over 20 years in marketing, advertising, and public relations, Ms. Ross combines her deep knowledge of Internet marketing and media with skillful strategies to successfully motivate target audiences. Executive Management experience in the traditional and online marketing space extends to business management, advisory board reporting, and management of advertising and marketing staffs through merger and acquisitions.
Please introduce yourself and where you work.
How do you think SEO has changed over the last 10 years?
Social media conversation and reviews are a priority in search algorithms which results in companies and product websites of high consumer value ranking above others.
Images and videos are now a priority in search ranking.
How did you get introduced to digital marketing, more specifically SEO?
When consumers began to go online, use search engines, I realized the medium was the most targeted because consumers were actually searching for products and converting to sales at a lower CPA than with traditional direct marketing methods like print or television. I was hooked and began a digital marketing agency. Rostin Ventures was launched 2001 when Yahoo was the number one search engine. Google quickly moved up the ranks.
What are the services you provide to your clients?
— Get Ranked. Drive Business. Profit.
What strategy according to you will prevail in 2018 for SEO?
What would your advice be to people who are looking to take up digital marketing as a career choice?