As you are probably already aware, SEO is crucial for your business for the whole year. However, with the holiday season at the doorstep, it is essential that you make some tweaks and upgrades.
In this digital era, people prefer to purchase items online. Now think about the fact how many gifts will be bought during the holidays. So, yes, you need to act in order for your sales to go through the roof, as this is the best time of year to have a whole lot of cash flow into your hands.
So, what is it that you are supposed to do? The fact is that SEO is constantly changing, and people are already discussing the trends that will dominate 2019. Still, when talking mainly about the holiday season, next to following the latest trends related to, let’s say, link building, you need to make sure that your website and other channels are optimized appropriately for the upcoming festivals. This is related to content, ads, design, and various other aspects. The good thing is that you don’t have to come up with a whole new SEO strategy. You just need to make it more festive.
Focus on seasonal keywords
An SEO strategy revolves around specific keywords that drive people to your site during the whole year. However, now it is time to add some season-specific keywords. This is the time of year when customers will be looking all over the web for the best gifts for their loved ones, and the keywords that they search for will all, obviously, revolve around that. You can use Google Trends to determine what phrases are most searched during this period. This will help you optimize for them and stay ahead of your competitors.
‘Festive-ize’ your content strategy
During this time of year, your content marketing strategy needs to revolve around the specific seasonal topics. What you need to do is come up with a list of holiday topics that you want to cover. This can be pretty much anything, such as a holiday gift guide, a list of good causes that your company has and will contribute to, traveling tips, holiday recipes, relevant quizzes, and so on.
If you are a business that mostly focuses on local endeavors, you need to make sure that your content fits that scope as well. Write about particular events going on in your area, local organizations that people should support, and your business partners that people should check out as well. By doing so, you will make sure that your efforts for local variations of relevant keywords are optimized.
Optimize landing pages
For people to be browsing every page of your website, you need to make sure that you have refurbished landing pages for the holiday season. Use the aforementioned keywords to implement them into your pages, and use a whole lot of internal links that lead to your product pages and content that revolves around holiday themes. Your page titles and meta descriptions need to be about the holidays too, and you should use new images and videos that compliment the season as well.
Furthermore, think about rich snippets. If you haven’t heard of them before, they are comprehensive details that appear beneath your page when someone finds it via Google. Generally, people will come across a link with a blue title and a brief description underneath it. What rich snippets include are pricing details, pictures, ratings, product details, and more. Use Google’s Structured Data Markup Helper to revamp your website with schema markup which will enable rich snippets and significantly boost your sales.
Make link building your focal point
So as SEO Brisbane based experts will tell you, link building is absolutely essential when it comes to ranking high on SERPs. If you really want your pages to be seen and crawled through, you must have links that lead straight to them. So, link building and earning is one of your central goals, even more, important than covering relevant keywords. Therefore, you need to come up with a strong plan, as you can no longer rely on quick links, and certainly not black hat strategies.
Researching the content gap analysis is a great way to go. And this means more than just checking out where the content on your own site doesn’t cover a particular topic enough. Look further, and check out various related online sources that aren’t properly covered as well. This is where you can come up with something that will fill the gap, and people will appreciate it, making it a great link building effort. People will find your content and publish it, and this is where you need to make sure that it is linkable.
First, gain interest from a particular source, and then make sure that your audience is interested enough in the content to click on it, share it, and use the source by any means that they find fit. This will all be an organic process if you have paid a lot of attention to the quality of the content.
Repurpose your holiday content from last year
If you have a history of holiday-related content marketing strategies, then you can repurpose your old content for this holiday season. Tweak it a bit to be appropriate for today’s requirements, and then share it wherever you can, such as on your social media channels, via email, or with paid social ads. If the content is still relevant, you already have a tool that will drive approximately the same amount of traffic again.
Of course, you can also incorporate links to your old content to anything new that you create. This will actually give it more authority. Look for your past content pieces that were extremely popular and had the most backlinks from other reputable and authoritative sites. Basically, you will be picking up the fruit from all the success that your old content has already earned through the hard work that you have done in the past.
Claim and optimize your Google My Business profile
If you are looking for some more quick and simple ways to improve your local SEO efforts, you should claim a Google My Business profile. If you don’t know what it is, it is a business listing that appears in local searches. What is required for you to have in order to claim it is a physical location and a street address so that you can set up a listing (a P.O. box will not work). This is where you put all your contact information, the category of your business, images, as well as working hours. In terms of local search, this can have significant benefits for your SEO efforts.
The holiday season is at the doorstep, which means that it is essential that you boost your SEO correctly in order to rank on top SERPs and drive as much traffic as possible. This is the time of year when your sales can go through the roof, so it is essential that you don’t miss out on it. If you already have a strong SEO strategy, all that you need to do is revamp it in order to generate the best possible results during the holidays. In other words, festive-ize your efforts, and enjoy the fruits of your labor.