Wondering, how to turn blog readers into paying customers? You started blogging a few months ago, or a year back. The number of readers to your blog is slightly increasing, but the problem is, they aren’t converting. No one clicks on the products or the services you provide. The visitors are not yet ready to pay and become your customers.
What stops them to buy your products? What other things you can do to turn readers become customers?
Whether your blog is completely new or 2 years old, you’ve to be able to generate content that convinces readers to take action and buy from you. Maybe, your blog is already attracting readers, but these visitors are not upping your conversion rates.
Getting an increase in the number of visitors to your blog is definitely awesome but it won’t help your business if these readers aren’t buying from you. Blogging is a major commitment. You already know that smart blogging can get you more site visitors, leads, and sales. Your blog should be a gateway to drive more sales to your business. But, how?
I want to tell you some simple tactics that you can implement to get more leads and increase your overall conversion rates.
Read on for 8 tactics you can use to help turn your blog readers into paying customers:
1- WRITE CONTENT THAT SOLVES PAIN POINTS
When you’re writing blog posts, you should always know your targeted audience. Most businesses try to reach multiple audiences which make the writing process tough and critical. Try to pick your focus audience and produce epic content that directly solves their pain points.
The audience you’re trying to reach struggle with a problem that your business can solve. Start with picking one main problem and provide the solution in the blog post. Go as deep as possible. Explain things clearly. Give them step-by-step solutions with examples and screenshots. You are at the stage where your writing skills can persuade readers to stay and get instant solutions.
Importantly, tie your business to the solution you’re trying to give in the blog post. Tell your readers how your product can help them solve a problem.
2- ELIMINATE ALL DISTRACTIONS
Are you confusing your readers with your blog post goals? Make one thing clear. You want the readers to buy something and become customers. So, remove all other unnecessary advertising, banners, widgets that may distract the readers from taking action.
The readers came to your blog to find a solution for their problem. Do not mix up things for them. Don’t put everything in front of them.
Stick with one main goal and make it clear to your readers. For example, Melyssa Griffin focuses on the main header that invites people to sign up for a free workbook. You see, there are no such distractions on the website. She even asks few questions in the header image to know the audience better.
3- ESTABLISH TRUST WITH YOUR READERS
Would you buy a product from an untrustworthy or unreliable brand?
Definitely not! Trust is the most valuable business commodity. I believe no one would make this mistake. The most important thing when it comes to selling your products online is the level of trust you develop with your readers. Give your visitors the confidence to trust your services and become your customer.
According to Hubspot, ‘Blogs have been rated as the 5th most trusted source for accurate online information’.
As you learn to start a blog, try to win trust with your readers. Show them your quality of work. Show them how different are you than other competitors. Develop an engaged audience who’s willing to listen to you and what you offer.
4- SHOW SIGNS OF SOCIAL PROOF
It’s common that people like to do things that others have done. The signs of social proof add credibility to your advice. Social proof has the potential to make readers trust your blog and products you recommend.
For example, you’re more likely to buy a deal, if you see that others have already bought the deal and are really happy with it.
Below, I have mentioned few ways to implement social proof on your blog.
- Add testimonials in your content
- Show big numbers
- Include logos of clients you have worked with
5- OFFER SOMETHING VALUABLE FOR FREE
It might seem counter-intuitive to give away something for free. But, by offering a freebie, you give confidence to your readers to trust you and buy your products in the future. It doesn’t matter what business you run. A freebie works for every business model.
By giving away free trials, PDF, ebooks you are actually collecting emails and building trust with your readers. That means, you avail the opportunity to directly communicate with them through emails and sell your products.
Isn’t that painless and accessible?
6 – INCLUDE PRODUCT LINKS
There is an opportunity for you to direct readers to the landing pages. When people visit your blog, utilize the opportunity and send them to the landing page or the product page.
Do not be too pushy. Don’t make your blog posts looks like a sales pitch. Only promote the products where they are needed. If you’re covering an important topic and your product can bring effective results then make use of the opportunity and talk about your product.
However, placing links to relevant products can be an effective trick to send visitors to the landing page where they can check out the product.
Another idea is to insert the attractive product image in between the post. Or, you can even place the product link as a side note.
7- ASK READERS TO TAKE ACTION
I see that a number of bloggers fail to convince the readers to take action. They ignore few important positions in the blog posts. Every part of the blog post has got importance.
Use strong click to actions to compel readers. Be bold with it. Your CTA should tell readers what to do next? It should be convincing enough that they take action right away.
You can ask readers to make a comment, share the post and leave the feedback. You can even ask them to subscribe to your blog for more updates. The purpose is to direct readers in the right direction.
In order to make your readers turn into customers, you have to eventually ask them to buy the product or visit the landing page etc.
8- TRACK YOUR VISITOR’S MOVEMENTS
Lastly, I want you to stress importance on tracking visitors on your site. No one can exactly tell why people don’t buy? There could be tons of reasons for that. But, you can find out how visitors are moving around your website.
Now, you can actually track the movement of your visitors on your blog posts. You can actually determine what they clicked and what they closed. What are some of the internal links that are going well? And, what are some external links that take the readers away from your content?
This one trick will eventually help you know how readers take action on your blog. You can use tools like Crazy egg, mouse flow to calculate the time a reader stays on your blog. The insights you gain from heat maps are priceless. You can simply implement the results to get an amazing increase in the average conversion rate.
The key to turning blog readers into paying customers really lies in knowing that just creating awesome content isn’t enough anymore. You need to build trust with your readers, bring them solutions, show them the path to success, offer something of value for free, and ask them to take action to get more sales to your business.
What other tips you’ve implemented to convert visitors into customers?
Let us know in the comments.
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