How to Utilize FAQ Page Schema for Better SERP Rankings?

September 6, 2023 | Advanced SEO

Your website on dogs and all things related to them is performing quite average on Google, and you are wondering what you are doing wrong. You perform a search on Google asking, “What’s the optimal temperature for Huskies to thrive?” and see your competitors getting the first position, as they have the answer to the question in their FAQs.

But, even if you have the same FAQ on your page and have a better-detailed answer, that can benefit users. Then, why is Google not ranking your FAQs?

why me gif

The main reason for this would be the lack of FAQ Schema Markup on your page, which further leads Google to ignore your FAQs even if they are well-answered.

So, is FAQ Schema really important? How long will it take for your website to get good rankings after adding the FAQ page schema? Are there any limitations or do’s and don’ts for adding FAQ schema markup?

let’s go gif

We are going to answer all of these questions today. So buckle up, as we are on our way to catch the rare unicorn of FAQ page schema that will boost your rankings!

What is FAQ Schema?

FAQ page schema is basically a specified markup that converts your FAQ structured data for Google to consider them in featured FAQ rich snippets.

In simple language, it’s a pile of code that you need to implement alongside your FAQs while publishing the content. By doing so, you are stating to Google that the FAQs contain essential information that will be helpful for users.

What’s the guarantee that your website ranking will improve after adding Google FAQ Schema to your FAQs?

Well, as per statistics, FAQ page schema can increase your ranking in a minimum of 30 minutes!

Yes, that’s how effective FAQ schema markup is!

However, there are some limitations to using FAQ page schema that we will discuss later on, along with best practices of FAQ page Schema.

How to Add FAQ Page Schema?

how to add faq schema

As mentioned above, Google FAQ Schema is basically a bunch of codes that you need to implement on your page’s FAQ section for better visibility on the SERP page.

However, before you go ahead and implement the code, you need to create a proper FAQ section. Remember that FAQ schema works best for pages containing FAQ sections and not pages dedicated specifically to FAQs.

Now, there’s a difference between the FAQ section and the FAQ page. While the former is designed inside a page and contains information related to the page, the FAQ page is a proper landing page containing all the FAQs in one place.

You might think the latter would benefit your website, but it’s not. Why? That’s because users generally stumble upon the FAQ landing page out of curiosity and check it out once in a while.

On the other hand, users often check out the FAQ sections as they contain information relevant to the specific landing pages and answer most of their queries.

So, it’s better to create proper FAQ sections for each landing page or product-related page to make the most out of FAQ Schema markup.

Now, coming to the FAQ page schema generator, there are various methods through which you can implement the same. The basic two methods are JSON-LD and Microdata, using which you can get a markup template and implement it successfully.

For example, here’s a glimpse of the template that you can get by using JSON-LD:

<script type=”application/ld+json”>


“@context”: “”,

“@type”: “FAQPage”,

“mainEntity”: [{

“@type”: “Question”,


“acceptedAnswer”: {

“@type”: “Answer”,






In the above template, you just need to insert your FAQ questions and answers in the marked areas.

However, if you do not want to go through all these technical things, there are other simpler ways to implement FAQ Schema as well.

You can find tons of Schema generators in Google that can help you generate a markup for your page’s FAQ section.

All you need to do is copy and paste the questions and answers on the highlighted areas, and voila! The FAQ schema markup is implemented.

However, make sure that the code you paste on your page is the same as that from the generator, as even a single comma can create a drastic change or state “ERROR.”

How to Enhance Your Rankings Through FAQ Rich Snippets?

Now that you know how FAQ Schema works and how it can benefit your business, it’s important to develop proper FAQs to facilitate the entire process.

See, the thing is, Google is not stupid. Even if you implement schema markup on your FAQ section, but the content is not up to mark or seems irrelevant to the website content, Google will completely ignore it.

The FAQ Schema markup is just another highlighted section for Google crawlers to recognize the section as FAQs and highlight them in the SERP snippets if the content is relevant.

FAQs in SERP page

So, before you go ahead and spit out all irrelevant content in your FAQ section, thinking that your page will rank no matter what due to FAQ schema markup, just don’t.

Instead, focus on creating informative content for the FAQ section. To help you with that, RankWatch has some solid tools for you. All you need to do is sign up for a free trial and avail the benefits.

However, before you dive into the tools, you first need to see where you stand amongst your competitors on the FAQ basis.

RankWatch’s Ranking Overview has a specific section dedicated to SERP snippets that can help you figure out your position when it comes to FAQ comparison.

RankWatch Rankings SERP snippets graph

The above graph shows the different categories of snippets like news, location, videos, FAQs, etc. It helps you understand the positioning of your page in the snippet section in a detailed manner.

While the green line indicates your position, the blue is that of the competitors.

RankWatch Rankings SERP snippets dashboard

Upon clicking on any one of the categories, you will be taken to a new dashboard where the tool showcases the various keywords used for the specific snippet category that helped its rankings, its best and worst rank, duration throughout the week, search volume, and other essential metrics.

These metrics will help you understand the type of FAQ content the ranking websites are creating and give you an idea of how to develop better content.

  1. Relevant Keyword-based Questions

Before you develop FAQ questions on your own, you need to understand the importance of keywords in them. Yes, keywords do play a major role in ranking FAQs.

And to get proper keyword-based FAQ questions, you need to have RankWatch’s keyword tool at your fingertips.

RankWatch keyword research question terms chart

Why? That’s because this specific feature contains a separate section for top question terms that cover all major keyword-based questions for why, where, how, what, and when terms.

RankWatch keyword researcher question terms dashboard

Upon clicking on any of the question groups, you will get a new dashboard containing several questions included in the group along with their CPC, competition, search volume, and other essential metrics. 

Keyword Researcher will be your answer to getting into the elite FAQ rich snippets section of Google. All you need to do is enter your primary keyword and location, and the tool will present you with FAQs for the same.

  1. FAQs based on Competitor Comparison

Another amazing feature of RankWatch that can help you get relevant and competitive FAQ questions is SEO IQ’s Content Editor section.

RankWatch SEO IQ Content Editor dashboard

This section compares your landing page with the top 10 ranking pages in the same genre, analyzes its features, including FAQs, and presents suggestions for improving your rankings and question terms that you can use in headings or in the FAQ section.

You can easily implement these questions throughout your landing page or in the FAQ section, whichever seems more feasible, and then apply the relatable markup for them.

Summing Up…

FAQ Schema does play an important role in leveraging your SERP rankings. Since these sections provide valid information to users, Google aims to bring them forward in every search query. However, make sure not to disclose the entire information in your FAQ section because users will never click on your website if everything is disclosed in the snippet section itself.

Apart from that, your aim should be to create well-informed FAQ sections for better user understanding, and RankWatch can be your guiding light in this area.

Hope this blog was useful for you.

See you soon!

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