Long-Tail Keywords: Benefits And How To Use Them?

The festival season is here and all we can think of is giving gifts, amazing food, and getting discounts on our wishlists. 

Suppose you are planning to buy a washing machine for your home online from the upcoming sales.

The first and the most obvious thing you will do is type a search query in Google or any other search engine.

Now, will your search query be as simple as “Washing Machines?”

Unless you are purchasing an online product for the first time, you know well that the search term “Washing Machines” is too general and will provide you with millions of web pages in the search result page that are related to washing machines.

Hence, you will probably type a more specific search query like “Best Fully-Automatic Washing Machines” or something similar.

That is the case with most users. They put a more specific and long search query when they have made up their mind to purchase a product or service.

These search terms either form or contain long tail keywords.

What Are Long Tail Keywords?

Long tail keywords are key phrases that are more specific and longer than commonly used keywords with a relatively lower keyword search volume.

“Long tail” refers to the search demand curve’s tail.

Though long tail keywords have a lower search volume but a better conversion rate.

You know the reason already. You typed a long tail query for your washing machine only after you decided to purchase it.

Long-Tail Keywords Examples

As mentioned above, long tail keywords are relatively longer and highly specific than primary or head terms.

Head Terms	Related Long Tail Keywords
Android phone	Android phone with the best security
SEO	Best SaaS tool for SEO
Dog food	How to make dog food at home
Basketball shoes	Best basketball shoes with ankle support

What Are The Benefits Of Long Tail SEO?

Targeting long tail keywords can provide you with the following long tail SEO benefits,

Lesser Competition And Higher Chances of Ranking

Long tail keywords are way less competitive than the popular head terms. That is why it is relatively easier to rank for them. 

For example, the term ‘Fried Chicken’ has been searched quite frequently. Thus, it offers a huge search volume and tough competition.

Hence, if you want to rank for that keyword, it may take years to achieve that.

Whereas, if you create content on “original kentucky fried chicken recipe,” it will be way easier to rank for that.

Because this specific long tail keyword has a much lesser search volume and is way less competitive than “fried chicken.”

Offers Higher Conversion Rates

As discussed earlier, searchers perform a long tail search when they are on the verge of conversion or making a buying decision.

By the way, we hope that you have purchased your washing machine online by now. ?

Makes Your PPC Campaigns Cheaper

Long tailed keywords offer a cheaper cost-per-click rate than popular head terms.

In the above example of “original kentucky fried chicken recipe,” the cost per click is only $0.08 compared to $1.11 for “fried chicken.”

Hence, if you plan to run a PPC campaign for the above long tail keyword using a platform like Google Ads, you need to spend less due to its low cost per click.

We can see you smiling.

Remembering that long tail keywords have a higher conversion rate can make your smile even more radiant.

More Target-Friendly

The specificity of long tail keywords makes them more target friendly. You can easily curate content around them to rank your web page in the search results.

For example, if you search using the query “original kentucky fried chicken recipe” in Google, you will find web pages offering blogs on the recipe in search results.

So, if you want to rank for that search term, one of your web pages must offer a blog describing the recipe in detail.

Offers Tons Of Combinations

You will never run out of options while performing longtail keyword research.

The reason is when searchers look for products or services with a buying intention; they put longer search queries describing their exact needs to the search engine.

For example, different searchers can search for “Trousers” using different long tail searches.

Head Term	Long Tail Keywords Combinations
Trousers	Comfortable cotton trousers
	Comfortable cotton pants
	Comfortable cotton pants plus size
	Comfortable cotton pants for women price

How To Find Long-Tail Keywords?

The best way to find the most relevant long-tail keywords is by choosing an authentic tool.

In this section, we will discuss a few reliable tools that you can use for your long-tail keywords.

Here you go!

RankWatch SEO Keyword Research Tool

There are many free tools available in the market for keyword research. Most of them serve little or no purpose.

RankWatch SEO keyword research tool is the best free tool to make long tail keyword research a cakewalk.

RankWatch keyword research tool lists thousands of organic and long tail keywords in the blink of an eye.

The RankWatch keyword search tool not only suggests organic and long-tail keywords, but it also works as an SEO keywords tool.

It checks keyword search volume, average cost per click, and expected competition for each keyword suggested.

That helps you plan your SEO strategies and makes your PPC campaigns successful.

The tool suggests the best SEO question keywords that users frequently use in their search queries, and these suggestions are compatible with the latest search engine semantic search algorithms.

Including these keywords in your content can significantly increase your chances of appearing in the Google featured snippets.

You can also create a FAQ section on your web pages using these question-based long tail keywords to achieve a higher ranking.

Google Search

When you start typing your query in the search box of the Google search engine, its autocomplete feature drops down a list of related search terms that users search most frequently.

For example, if you type a search query “running shoes,” Google search will suggest the following,

These suggestions often contain long tail keywords, but that does not mean all the suggestions provided by Google’s autocomplete feature are long tail keywords.

You must check them using the RankWatch SEO keyword research tool to see whether they are long tail keywords in reality.

Google Ads Keyword Planner

Google Ads Keyword Planner is considered the best tool for running PPC campaigns.

You need to follow the below steps to find long tail keywords using the tool,

1. First, you need to open the tool and hit ‘Go to Keyword Planner’.
2. Next, you need to set up the keyword planner.
3. After completing the setup, go to the ‘Menu’ bar and click on ‘Tools’.
4. Then you must opt for the ‘Switch to expert mode’.
5. That will open the main menu page, offering you a link to the ‘Keyword Planner’.
   
6. Next, you need to select the option ‘Discover new keywords’’.
7. Now, if you enter your seed keyword, the tool will suggest related long tail keywords.

How To Use Long Tail Keywords?

Once you have finished your long tail keyword research and identified the most relevant ones, you need to use them strategically in your web page content to rank them higher.

It would help if you implemented the following on-page SEO tips to leverage long tail keywords SEO benefits.

Curate Content Considering Users’ Search Intent 

It will be of great help if you put yourself in searchers’ shoes while writing your content. Then, you will understand users’ intents and expectations while they perform a search.

You need more than just placing your targeted keywords naturally within your content to target your audience. 

You need the right tool to provide content improvement ideas and recommendations for your web page content for further optimization.

RankWatch on page SEO checker tool offers improvement ideas for your web page content in detail.

You can get suggestions on long tail keywords that can be included in your content by clicking the content recommendations tab. 

That also measures the relevancy of the keywords to the context of your content.

You can find the optimization status of your web page content by clicking on the ‘Content Editor’ tab. The tool also provides you with keywords for better optimization.

Clicking on the ‘Questions’ tab of the Content Editor will provide you with the most popular search queries frequently used by searchers.

Using them as FAQs or headings in your web page content will definitely help them rank higher in search results.

Design A Compelling Title

Readers first see the title of your web page in SERPs.

Hence, that is your first chance to hook them. That is why writing a compelling and punchy heading with targeted keywords is essential.

You should include the keywords in the initial part of your title to achieve a better ranking.

RankWatch on-page SEO checker provides you with the details of the usage of exact keywords in your title and also suggests if it requires any further improvements.

Break Your Content Using Sunheaders

You should break your content using H2, H3, and H4 tags.

Inserting long tail keywords for SEO in your sub-headers helps your page rank better.

RankWatch SEO IQ suggests the changes your sub-headers require.

Write Clear And Precise Meta Descriptions

Meta descriptions of your web pages describe the purpose and intent of your content to search engines.

That, in turn, helps them to rank your content on the SERPs against relevant search queries.

That is why your meta descriptions should be clear and to the point.

Including your targeted keywords and search phrases in the meta description is essential.

Google makes them bold when used in meta descriptions. That increases your click-through rate.

RankWatch SEO IQ provides the details of keywords used in your meta title, meta description, and meta tag. The tool suggests the necessary actions for further optimization.

Conclusion

Targeting popular keywords with massive search volumes is standard. 

However, that only provides fruitful results for some websites if they receive millions of monthly organic traffic already.

Instead, targeting keywords with reasonable search volume with moderate keyword difficulty works well for most of the websites.

But often, they ignore targeting the relevant long tail keywords due to their low search volume.

Though, long tail keywords have a better conversion rate as searchers perform long tail searches when they are at the threshold of making a purchase.

Long tail keywords are easy to rank and target. They also reduce the cost of your PPC campaigns.

You can find SEO long tail keywords using the tools mentioned in this article and implement them in your content to achieve a higher ranking.