Does minimalist design help you generate more leads?

November 18, 2019 | Digital Marketing

Minimalist Design

Many businesses tend to think that the fancier their website is, the better. However, it turns out that minimalist design best helps you generate leads. This is both true in communications like logos, flyers, brochures as well as platforms like your website.

As per Hosting Facts, there are more than 1.94 billion websites actively operating right now. And according to Tech Jury, web pages that load in less than 2 seconds feature an increased conversion rate by 1.9 percent! Since minimalist designs help improve website speed, one thing is for sure- you need minimalist design in your brand to attract customers on the various touchpoints. 

Here is why minimalist design is essential for lead generation

Helping customers find the Call to Action Button

You want your site visitors to convert into valuable customers. You don’t want them to be impressed by your website layout if it deters them from converting.

Why would it deter them?

Well, sometimes, websites are so cluttered with images, features, and content that it is easy to miss the CTA button. Your visitors might be attracted to your business. But, if they have difficulty finding how to proceed or avail the services, know that they won’t make an effort. 

Minimalist web design takes out all the various unnecessary elements from the picture. Every layout and feature serves a purpose. If it doesn’t, it is removed. This way, your visitors can see your Call to Action button. Hence, they won’t be confused about the process and will likely convert. 

Being consistent becomes easy

As a brand, you need to gain the trust of your target audience. This is easier said than done. Why? This is because consumers of today are quite smart. They require authenticity, transparency, and consistency.

Sometimes, delivering consistency can get tricky. Think of your logo. Let’s say you opt for a very sophisticated design which looks great in Out of Home billboards. However, when you use the same logo in a letterhead or your flyer, it loses its complexity.

Here, the issue of consistency will arise. Your target audience who is exposed to the billboards might not recognize your brand when they see the logo in a packaging or an ad. This will hamper your lead generation process.

This is why it is often advised that businesses should keep all of their branding designs minimal. This includes logos, as well. It is better to seek help from professional logo designers, like Logo Design Valley, for such services. This way, you can create logos that are both minimal and impactful.

Minimalist designs leverage consumer expectations

One of the best things about minimalist designs, whether you are designing your website, your social media page, or your logo, minimalist design always works.

There are specific mental images that people associate with certain words. For instance, when someone says “Red,” a lot of times, the first image to pop in our minds is an “apple.” This is called prototyping. 

It doesn’t just end there. Instead, businesses can use it to design websites and communications that are highly impactful. For instance, when someone says “furniture,” 95 percent of people imagine a chair. If a company that offers furniture has a visual featuring chairs on its website, people will be able to categorize the business successfully. 

Prototyping also extends to different categories like social network sites, blogs, and e-commerce sites. Every consumer has certain expectations of what a given communication should look or feel like. If their expectations are not met, the chances are that they will reject the message. 

Minimalist designs play with such prototypes to create layouts that are both impactful yet have minimal features. By having the right features, the design invokes positive association in customers — this aids in lead generation. 

It helps you in standing out

In a world where every other business wishes to deliver everything to its customers all at once, taking a step back actually helps in standing out. People get bored of seeing the same type of things. When exposed to the same stimuli over and over again, its meaning is lost.

This is why minimalist designs help generate better lead- they stand out by offering just the right amount of information to their users. This, in turn, ensures that the audience is not overwhelmed with data. 

By making them aware of the problem that exists and how your service best solves it, you have done enough to convert them into customers. And a professionally built minimalist web design does deliver this combination. 

Get the early-mover advantage

There is no such concept as a blue ocean anymore. Every sector is marked by cut-throat competition. Here, to survive and get a bigger share of the pie, you need to think and act quick. 

Getting your website ready is one of the initial steps of launching a business. And the sooner you launch your business, the more leads you can generate. The good thing about minimalist designs is that they don’t take a lot of time to be built.

Why?

This is because there are a limited number of elements required. By reducing the development time, you can get an edge and hence generate more leads. 

It improves brand recall

Your business is more than just your website. The chances are you use a variety of social media platforms to market your business. Similarly, depending on the sector you are in, you may even opt for conventional marketing tactics. 

The key to impressive lead generation is ensuring your site visitors can link your brand communications with your website. But, when your site is cluttered, this would become next to impossible. 

However, in a minimalist design, there is a lot of whitespaces. Hence, it is easier for visitors to focus on critical visuals like your brand name and logo. This plays an integral part in aiding brand recall and recognition. 

It improves website speed

Website speed is one of the most crucial elements of your site performance. With every passing day, the tolerance level of the masses is decreasing. Now, websites that take more than five seconds to load are actively abandoned. 

What does that have to do with design? Well, the more design elements your web page has, the more time it will take to load. A minimalist design, on the other hand, improves website speed. This means you are likely to get more traffic on such websites.

If you pair this up with engaging and relevant content and a clear call to action, more traffic is bound to translate into more conversions!

Parting Advice: Do it right

Yes, minimalist designs help generate leads. But, the minimalist design should not be confused with incomplete and meaningless design and brand communication. It is quite challenging to hit the mark. You need to use the right typography. You must align and define your whitespace strategically to serve a purpose. Most importantly, you must select the correct colour palette to stand out and remain consistent with your brand image. 

The answer is not just to produce a minimal design. It is to create an impactful minimal design. Only then can your business benefit from improved leads, and in turn, better conversion rates. Do it right, rather than just doing it for the sake of it. You will then see the difference!

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