The Best Ways for Crafting a Perfect SEO-friendly Title Tag

August 3, 2023 | Advanced SEO

Every website wants its content to rank on the first page of the search results.

It is also well known that content must be optimized to achieve a place on the search engine results page.

And the moment we talk about optimization, most of us dive into targeting the right keywords and using them in the content.

Yes! That is important.

But what about the title tag of your content?

After all, that is the first goddamn thing a searcher will see about your web page on the SERP.

If you think that title tags play no role in your content optimization, then you have landed on the right page.

You will learn the importance of SEO title tags and how you can craft an ideal SEO title tag in this article.

Important GIF

What is Title Tag in SEO?

A title tag is an HTML element. It specifies the title of a web page.

The primary purpose of an HTML title tag is to describe to crawlers and searchers what to expect from that web page.

Title tag

A title tag typically appears like this on the SERP as shown above.

Why is SEO Title Tag Important?

The following reasons make an SEO title tag so essential,

Your first impression is the last:  As mentioned before, the HTML title tag is the first thing a visitor encounters about your web page on the SERP.

Make a good first impression

An SEO title tag must be enticing enough for the user to click on your content.

Helps showcase your brand value: If you are a brand that people trust in your niche, you must highlight your brand name in the title tag.

Brand value

Using the brand leverage in the HTML title tag will allow you to improve your click-through rate.

What is the Difference Between H1 Tag and Page Title SEO?

Make it clear that the only similarity between a title tag and an H1 tag is that both are HTML tags.

Rest everything is different.

Many need clarification on the HTML title tags and H1 tags, mainly because both are the same from the copy standpoint.

For example, the following is a title tag that appears as the web page’s title on SERPs or when the web content is shared on any platform.

Title tag

The HTML title tag also appears in the tag of your web browser like shown below.

Whereas, the H1 tag represents the actual title appearing on the web page as shown below.

H1 tag

Tips for Writing Perfect SEO Title Tags

Following are a few essential tips that you should follow while writing your title tag,

Maintain the Right Character-length

You must keep the length of your title tag between 50 to 60 characters to avoid a title tag truncation by Google.

Now what’s that?

What’s that GIF

Have you ever received a result in SERP like the one shown below?

Title tag truncation

Google cuts down the title tag length after around 60 characters. 

Maintain the Right Format

Capitalizing most words of the web page title tag is an ideal practice.

Ideal title-tag format

Capitalizing the first letter of the sentence is ideal while writing the content.

Ideal sentence format.

Design for Humans

Never stuff your title tag with keywords targeting search engines.

Design for humans

Instead, design your title tag for human readers.

Maintain the Uniqueness

Try to maintain the uniqueness and avoid duplicate title tags.

Maintain uniqueness

All Web Pages Must Have a Title Tag

You must ensure that all the web pages of your website have an HTML title tag.

The Most Effective Ways to Create a Perfect Title Tag

You already got the tips for writing an ideal SEO title tag; now, you must follow the most effective ways to make it perfect. 

Target a Primary Keyword

You need to target a primary keyword most relevant to your topic and include the same in your SEO title tag.

It will be more helpful to include one or two long-tail keywords in the title tag in addition to the primary keyword.

That will help your web page not only to rank for the main keyword but also to rank for its other variations.

Obviously, you need to perform proper keyword research for that using the right tool.

And nothing can help you more than the keyword research feature of the RankWatch tool for this purpose.

Just follow the below steps for your keyword research,

  1. Log in to your RankWatch account and go to the dashboard.
  2. Go to keyword research and enter the primary keyword.
  3. Select location and hit the ‘Search’ Button.
  4. The tool will provide you with an entire list of keyword suggestions along with their search volume, competition, and CPC.

Keyword suggestions by RankWatch

Find Different Long-Tail Variations of The Primary Keyword

It will be of great help if you put yourself in searchers’ shoes while crafting your SEO page title. 

Here comes the SEO IQ feature of RankWatch that suggests keyword-based questions used mainly by the searchers in their queries. 

Clicking on the ‘Questions’ tab of the SEO IQ content editor will provide you with the most popular search queries often used by searchers.

SEO IQ users’ query

Using them as long-tail keywords in your SEO title tag can effectively increase web pages’ SERP rankings.

Highlight And Promote The Uniqueness of Your Content Topic

You must ensure that each title tag prominently describes the uniqueness of the web page’s content. 

That creates excitement among the visitors and eagerness to click the tag and check content.

Following are a few tips to remember to achieve the same,

Describe prominently: The title tag should clearly describe the topic and what visitors can expect on the web page.

Keep it short and simple: Make sure that the length of the title tag is within 60 characters. It should simply describe the topic and purpose of the content to the visitor.

Include keywords: Do not forget to include the targeted primary and long-tail keyword variations in the title tag.

Use the brand leverage: Use your brand name prominently in the title tag. That helps in boosting searchers’ confidence to click your web page link.

Place Keywords At the Beginning Of the Title

Placing primary and long-tail keywords at the beginning of the title tag is essential. 

That helps the crawler understand your content’s purpose and relevance and rank them accordingly on the SERP.


Targeting the right keywords and using them in your content is essential for content optimization, and digital marketers are well aware of that.

But many of them miss out on SEO opportunities by not optimizing their website title tags.

Title tags play an essential role in SEO.

They allow you to create an excellent first impression for your visitors and promote your brand value.

Hence, crafting a unique SEO title tag becomes essential by limiting its length, maintaining the correct format, promoting brand value, and inserting keywords properly.

However, you must consider a reliable and accurate tool to perform keyword research. The tool should be capable of providing you with the right primary and long-tail keywords to ensure improvement in SERP rankings.

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