SEO will split into two disciplines: one will be all about hygiene and on-page discoverability.
The other will essentially be content marketing (including promotion of content).
Branded Content vs Content Brand
Every company that creates and distributes branded content is building a content brand as they do it.
But there's a big step beyond that: creating an 'owned media' play with a purely editorial stance -- like American Express Open Forum or VanWinkels, the site about sleep, produced by Casper, the mattress people.
An owned media play may not be for every brand. It's a long-term commitment and returns could take a long time.
But for many, it's a great strategy
Your favourite content generation/marketing tools
Evernote ? to capture ideas and outlines.
Google Analytics ? to monitor what's happening
Google Docs ? for writing stuff that a wider team can review
Slack ? for collaborating
Wordpress ? for publishing content
Slideshare ? for distributing embeddable stories
#1 Social media channel for content marketing
For B2B, Twitter and LinkedIn are front-runners.
Facebook is always the gorilla in the room.
Specialist communities like Spiceworks are great if you have one in your market.
Long detailed vs short snackable content
It's not a battle. Both have their place.
The future of the Content-SEO pair
SEO will split into two disciplines: one will be all about hygiene and on-page discoverability.The other will essentially be content marketing (including promotion of content).