THE FUTURE OF CONTENT MARKETING
What Top 21 Experts Think!
We asked 21 experts, 5 questions regarding the future of Content Marketing:
- Should organisations shift their content strategy from building branded content to establishing themselves as content brand?
- Which are the most useful tools in your daily content generation and marketing?
- Which social media channel will become platform #1 for content marketing?
- Who will win the battle long detailed vs short snackable content?
- What does the future hold for the Content-SEO pair?
The future of Content Marketing according to Mike Allton, The Social Media Hat
The future of Content-SEO will lie in more predictive algorithms, where we're seeing major developments in. Triberr, for instance, is working on integrating into their blog sharing platform an algorithm that will accurately predict the social engagement and interest for a particular piece of content.
Branded Content vs Content Brand
This is a topic that's coming up more and more frequently, as large brands like Marriott suddenly become full-fledged media companies. However, I think most brands and businesses will not be served by taking that step. Their focus should remain on creating high quality and highly relevant content that is branded and targeted.
Your favourite content generation/marketing tools
My most useful tools are Evernote and Feedly. Evernote allows me to capture all of my thoughts and ideas and inspirations, no matter where I am or what device I have accessible. I note all of my content ideas there, as well as To Do lists and other notes, and do most of my writing there as well.
Feedly, on the other hand, is a way for me to keep up with my peers and colleagues, as well as the industry overall. I've subscribed to RSS feeds from key bloggers, news sites, and the press rooms of specific brands that I might actually want to cover in a post.
Alternatively, for my team at SiteSell, our most important tools are Basecamp and Google Docs for planning and collaboration on our content.
Feedly, on the other hand, is a way for me to keep up with my peers and colleagues, as well as the industry overall. I've subscribed to RSS feeds from key bloggers, news sites, and the press rooms of specific brands that I might actually want to cover in a post.
Alternatively, for my team at SiteSell, our most important tools are Basecamp and Google Docs for planning and collaboration on our content.
#1 Social media channel for content marketing
None. Or All. It really depends on the business, as the platforms themselves are irrelevant. I thrive on Twitter and Google+, while many of my colleagues are killing it on Facebook or Instagram or Pinterest. It's more about which platform is the best fit for you, your organization, and your target audience.
Long detailed vs short snackable content
Both styles of content have their place and purpose. Short, snackable content is useful for building and audience and quick spikes of activity. While long, detailed content is far better for long term performance. Long-form posts, specifically those that hit 2500+ words, will receive exponentially more social shares and organic search traffic over time.
The future of the Content-SEO pair
One of the topics we are talking about a lot at SiteSell right now is keyword research, and the importance of understanding what your audience is searching on today. Or yesterday, to be precise. The future of Content-SEO will lie in more predictive algorithms, where we're seeing major developments in. Triberr, for instance, is working on integrating into their blog sharing platform an algorithm that will accurately predict the social engagement and interest for a particular piece of content.
As this technology advances, businesses and content creators will be able to more accurately judge, not just what has performed well and what people have searched for in the past, but where the demand will be in the future.
As this technology advances, businesses and content creators will be able to more accurately judge, not just what has performed well and what people have searched for in the past, but where the demand will be in the future.
