The SERP is designed to show the best and most relevant content online. It doesn’t matter if it is Google’s or Bing’s.
The higher the ranking, the better your visibility and engagement will be. Most businesses often go for the paid route but, did you know that this can also be done organically? By optimizing your content marketing strategy, you can boost your strategy to accommodate this factor.
The page results are generated by paying attention to simple things such as the keywords, the SEO, the headlines, traffic on the page and other fine details.
The best part is that all you need to do is focus on the following simple methods. They not only boost your website’s SERP ranking but can also help in other areas:
1. Always Use Fresh Content
Freshness and newness of the content posted does make a huge difference in the overall ranking on the SERP. Google does pay attention when your site has new and fresh content on a daily basis.
This freshness is based on the following criteria:
- Updates being made to the content
- New pages being added to the site
- Increase in the overall traffic
- Increase in the number of links used for the page
On this basis, you can see that freshness is not just based on the day the content is published. It’s about the relevancy, having content that is evergreen and almost timeless. It’s a great idea to use content writing services to produce constant fresh content.
2. Repurpose Your Old Content
Your older content shouldn’t be ignored and can be repurposed as needed. It might be old content but when you update it, include links and improve its relevance, you can also boost its SERP ranking. In fact, many businesses like to repurpose their old content with new ones.
While in the beginning, new content will be the only option available but as the weeks go by, your older content can be interlinked, updated and refreshed as needed. It also provides a healthy balance in content creation and consumption. You won’t have to constantly come up with new ideas.
Additionally, you can repurpose your content into a completely new format. For example: Suppose you have a blog post about computers. You can turn it into an explainer video, an infographic or even craft an eBook based on it.
3. Make Sure to Test Your Headlines
All headlines should be tested when you’re crafting content. The headline makes a huge impression and if it doesn’t grab attention, your SERP ranking will suffer. Generally, a headline should include the following 4 elements:
Keywords can also be added to the headline and if done skillfully can make a headline really valuable. Always make sure that the headline you craft is click-worthy and not just an empty click-bait. Clickbait content can make your audience angry and you can find that readers will start to avoid your content, even if it is new, fresh and ranks high on the SERP.
So make it a point to create a valuable headline. It might seem a difficult task but it’s actually fairly easy. With the help of good headlines, you can boost your content’s readability and generate interest in it too.
4. Use Link Building in Your Content
Link building is an important part of content marketing and it can help you reach out to broader audiences. It also improves the visibility of your site and helps establish its credibility. It’s a good idea to have a separate link building strategy as you will have to pick and choose carefully.
Furthermore, the quality of your links will directly reflect on your website. Be balanced in your approach and try to work with both high-quality links and others that are from lesser websites. Most web copy services also offer this feature so you can also outsource this function to others.
This practice also needs to be done carefully because poor link building will end up causing issues in your content’s SERP. Google can and will tend to penalize blogs or content pieces that use too many links. This can hurt your SERP ranking and also cause you to have a heavy fine to pay.
5. Use Visual Content as Much as Possible
As online content has grown, visual content plays a bigger role in interaction and engagement. Its popularity has led to around 90% of all online content to become visual. The best part is that you can also optimize the images.
Alt text and descriptions are areas where you can use keywords and improve SERP ranking. Another plus point is that if you use blog writing services, you won’t have to worry about this option. They’ll handle it all for you.
Apart from blog images, there are also videos, infographics and more. Optimizing them for your website will make a marked difference and will lend a boost to your SERP ranking!
6. Pick Keywords Wisely
Always research all your keywords before you even begin to start crafting content. This will play a huge role in your SEO performance and the visibility of your content. High competition SEO content will rank lower on the SERP as compared to low competition keywords.
You can make use of tools such as Google Adwords or Adsense. Both these tools allow you to find the right keywords, gauge their market performance and optimize them for your usage. Being smart here will have better results for you in the future.
In this case, it means better SERP ranking. Plus, keywords play a huge role in any content marketing strategy so always makes sure to dedicate the appropriate amount of time to research them. Your keywords will be as good as gold for the SERP so you need to pick them wisely.
7. Match User Experience with Your Content
There is a noticeable connection between the user experience and your content. In fact, this connection can make a marked difference in how your content is perceived by your audience. Google ranks content based on readable, useable, relevant and valuable your content is.
This quality also extends to the functionality of the content. To put it simply, your users should not face any issues in accessing the content. Readability on mobile devices, the loading time of the page and even the font colour and size can make a marked difference here.
Streamlining the user experience will make your content more relevant, easy to read and boost it to perform better on the SERP. Poor user experience will also translate into fewer page views and lower traffic. The Google algorithm will pay attention to this factor and also make sure that you’re able to boost your traffic.
These 7 methods can make a marked difference but if you’re still struggling with the content, it is a good idea to get professional web copy services. These help you create the kind of content you want without any issues.