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For many marketers, setting up an online business is a complex job but Search Engine Optimization makes it easier for them by providing several strategies that, in turn, increase the visibility and traffic of the website, boost the business brand, and enhances the number of customers retained. If you want to obtain similar benefits, here is a list of seven tremendous facts about Search Engine Optimization that will surely turn your business around. They are as follows:
Website must be Mobile-Friendly
According to Google, the number of mobile users has increased since 2010 and mobile traffic has increased by 30 folds. (Reference: https://www.portent.com). Therefore, the most important thing in today’s world according to SEO is for the website to be mobile-friendly.
57% of customers usually reject a brand having a bad mobile site. With more than 7 billion people today on this planet, it is predicted that by 2019, the number of mobile phone users will surpass 5 billion. (Reference: https://www.verisign.com). Also, by 2017, 68% of all internet traffic will be generated through mobile-connected devices and Wi-Fi. (Reference: https://hostingfacts.com). Plusnet, the phone services and broadband provider, observed a 10X increase in sales and conversion rates on smartphones and tablets. (Reference: www.activemedia.com). Thus, the need to have a mobile-responsive website is a must if you want to succeed in business.
Video Marketing is a Central Focus
Video marketing is one of many types of digital marketing strategies. Most entrepreneurs predicted that by 2019, 80% of online content will be video. (Reference: www.verisign.com). Video marketing has proved to be effective in keeping the customers engaged and entertained. Adding videos to website increases the chances of the website to appear on Google front page by 50%.
According to Cisco, by 2018 video technique will be the major strategy for increasing traffic to your website by 79%. A recent research reported that those companies that implemented video marketing observed a 49% rise per year in their sales. Therefore, without a doubt, video marketing is an effective measure for increasing your ranking and visibility.
Optimize your website for voice search
Voice search on Google is a new feature getting a lot of positive response from the audience. A study by Northstar Research portrayed that 41% of US adults and 55% of US teens have switched to voice search and they try this feature more than once a day. Also, Global Web Index estimated voice control used by people in the past month to be 325.8 million (Reference: www.branded3.com). According to CIRP, Amazon approximately sold two million units through voice search in the first nine months of 2016. But what makes the website appear on Google after voice search? Well, it is the featured snippet. It is the summarized piece of information to a searcher’s question and is viewed in the space at the top of the SERP. Add this to your website content and your website will be among the tops ones to pop out on search.
Importance of Local SEO
Local SEO is also an effective way for increasing your sales. Users usually find local brands with the help of local search. This enhances the chances of getting explored by numerous potential customers. Around 18% of searches of mobile users within one day ultimately lead to sales. 71% of people claimed that they always look and confirm the location before purchasing for the first time. Thus, location is a primary piece of information according to a research published by comScore. (Reference: https://blog.hubspot.com).
Prominence of Social Media Marketing
Social media marketing is extremely beneficial for increasing your customers and boosting your brand. Around 92% of marketers claim that social media marketing proved to have profound effects in increasing the traffic to their websites. It effectively increases the recognition of your brand and provides an effective connection with your customers. You can increase your visibility by receiving several social media marketing services. Also, consulting with an advertising agency for promoting your business is a great idea. 71% of consumers usually recommend the brand to others if they have a good experience of social media service. According to Forbes, around 40 million of small business pages in Facebook gained visibility. (Reference: www.dreamgrow.com). For instance, Airbnb has overall the best online presence because of their visual forms on social media platforms like Instagram. (Reference: www.socialmediatoday.com).
Content Aggregation
If you are looking for a specific product, wouldn’t you look for a website that delivers all the details about it? You would as it requires less effort and doesn’t waste time at all. This is the general attitude of all customers and marketers must respect it. Thus, the fact about SEO is that content aggregation helps in increasing visibility of the website and appeals customers as well.
85% of Google search results consist of websites that have all the information required by the customers. For instance, Flavors.me is the best social media aggregating platform because you can customize your display depending on your interests. Also, Mention.net can let you follow any social media in over 42 languages. (Reference: www.technorms.com). Similar other websites and blogs help you achieve what you want and provide you all the information that you can get on this topic.
Importance of Keyword Research
Search engine optimization is ineffective without proper keyword research and incorporation. Thus, before incorporating any keywords to your website URL, meta-descriptions, or into your blogs and contents; it is important to check its competitiveness. Once you have done that, you can use it in your website content to increase the visibility of your website. It further increases organic traffic and enhances the chances of getting a higher ranking on Google.
With the last fact about SEO, we sum up our discussion with the idea that search engine optimization is indispensable for the success of digital marketing. If you wish to create a worldwide online presence of your brand, SEO is something that you cannot miss at all.
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